Twitter Analytics 101
Double your followers count in a matter of days, not months.
The only thread you'll ever need to read to:
• improve your content
• grow your audience
• master Twitter Analytics
Here's everything you need to know 🧵👇
Double your followers count in a matter of days, not months.
The only thread you'll ever need to read to:
• improve your content
• grow your audience
• master Twitter Analytics
Here's everything you need to know 🧵👇
0. Set the foundations
Why do you need to master Analytics?
• to find and test your content market fit
• to find what's working and double down on that
• to increase your conversion rate and grow your audience
Why do you need to master Analytics?
• to find and test your content market fit
• to find what's working and double down on that
• to increase your conversion rate and grow your audience
I've been using a personal adaptation of the "Pirates Metrics Funnel", you can learn more about it here:
pt.slideshare.net/dmc500hats/sta…
pt.slideshare.net/dmc500hats/sta…
1. Map your Reader's Journey
To grow, you first must take the reader of your content through the following journey:
Read -> Clicks on your Profile -> Enjoys your Profile -> Clicks Follow -> Interacts with your content -> Retweets/Quote Tweets/Mentions -> DMs you
To grow, you first must take the reader of your content through the following journey:
Read -> Clicks on your Profile -> Enjoys your Profile -> Clicks Follow -> Interacts with your content -> Retweets/Quote Tweets/Mentions -> DMs you
2. Impressions
User reads content = Impressions = Top of the Funnel
You need to get people to read your content.
Goal: increase your Impressions.
How?
• Tweet consistently
• Create valuable content for free
Content creation frameworks here 👇
User reads content = Impressions = Top of the Funnel
You need to get people to read your content.
Goal: increase your Impressions.
How?
• Tweet consistently
• Create valuable content for free
Content creation frameworks here 👇
https://twitter.com/hey_bernie/status/1446499731484516359
3. Profile Clicks
Profile Clicks = Acquisition Rate = Acquisition
You need people to land your Profile and find it interesting to start following you.
Goal: increase Profile Clicks.
How?
• Write 1-2 threads/week consistently
• Interact with other people's content daily
Profile Clicks = Acquisition Rate = Acquisition
You need people to land your Profile and find it interesting to start following you.
Goal: increase Profile Clicks.
How?
• Write 1-2 threads/week consistently
• Interact with other people's content daily
4. User reviews your Profile
Enjoys your Timeline, Bio, and Banner (overall Profile) = Activation
Goal: give people a high-quality Profile to go through.
How?
• have a good picture
• write a good bio
• Pin your best performing tweet
This way 👇
Enjoys your Timeline, Bio, and Banner (overall Profile) = Activation
Goal: give people a high-quality Profile to go through.
How?
• have a good picture
• write a good bio
• Pin your best performing tweet
This way 👇
https://twitter.com/hey_bernie/status/1452630720988418052
5. User Follows you
Clicks Follow = Conversion Rate
Now that your Reader clicked to follow you, make sure he starts to engage with you and your content.
How?
• build tight feedback loops
• do things that don't scale
See this 👇
Clicks Follow = Conversion Rate
Now that your Reader clicked to follow you, make sure he starts to engage with you and your content.
How?
• build tight feedback loops
• do things that don't scale
See this 👇
https://twitter.com/hey_bernie/status/1444274243412267014
6. User interacts with you
Interacts with you/your content = Retention
Your new follower starts to interact with your content.
Comments or likes some stuff you publish.
Goal: build a genuine relationship.
How?
• be kind and generous
• reply every comment he/she makes
Interacts with you/your content = Retention
Your new follower starts to interact with your content.
Comments or likes some stuff you publish.
Goal: build a genuine relationship.
How?
• be kind and generous
• reply every comment he/she makes
7. RTs, QTs & Mentions
Retweets/Quote Tweets/Mentions you = Referral
Your follower starts to RT/QT or Mention you.
Goal: strengthen the relationship.
How?
• reply to every QT and Mention
• be genuine, humble, and kind
You have success because of them, not the opposite.
Retweets/Quote Tweets/Mentions you = Referral
Your follower starts to RT/QT or Mention you.
Goal: strengthen the relationship.
How?
• reply to every QT and Mention
• be genuine, humble, and kind
You have success because of them, not the opposite.
8. DMs you
DMs you/ask for zoom call = Revenue
If your follower DMs you, make sure to do something about it.
Goal: strengthen the relationship.
How?
• explore topics you both like
• be authentic, humble, genuine, kind
• answer every DM, even if it is to say you can't help
DMs you/ask for zoom call = Revenue
If your follower DMs you, make sure to do something about it.
Goal: strengthen the relationship.
How?
• explore topics you both like
• be authentic, humble, genuine, kind
• answer every DM, even if it is to say you can't help
9. On how to improve your quality
Interactions with your content = Engagement per Impression = Content quality metric
Look for high EPI% tweets, the highest the better.
Double down on creating more content on that same topic.
That's the beginning of finding your niche.
Interactions with your content = Engagement per Impression = Content quality metric
Look for high EPI% tweets, the highest the better.
Double down on creating more content on that same topic.
That's the beginning of finding your niche.
10. Most common problems
⬆️ Impressions ⬇️ Conversion Rate
⚠️ Profile isn't attractive to convert
✅ increase quality, refine Bio, be consistent
⬆️ EPI but ⬇️ Profile Clicks
⚠️ CTA isn't clear
✅ be clearer
⬆️ Conversion Rate ⬇️ Interaction
⚠️ poor engagement
✅ engage more
⬆️ Impressions ⬇️ Conversion Rate
⚠️ Profile isn't attractive to convert
✅ increase quality, refine Bio, be consistent
⬆️ EPI but ⬇️ Profile Clicks
⚠️ CTA isn't clear
✅ be clearer
⬆️ Conversion Rate ⬇️ Interaction
⚠️ poor engagement
✅ engage more
11. Best tools in class: Twitter Analytics
The official platform of Twitter itself.
Make sure to download the CSV data file and work it on Excel to calculate your Conversion Rates per Tweet and Day.
This will give you better insights.
analytics.twitter.com
The official platform of Twitter itself.
Make sure to download the CSV data file and work it on Excel to calculate your Conversion Rates per Tweet and Day.
This will give you better insights.
analytics.twitter.com
12. Best tools in class: Ilo
Ilo.so is pretty good but a bit expensive.
They have an improved design but not more insights than Twitter Analytics.
Every insight you can get from Ilo is given to you on Twitter Analytics too
ilo.so
Ilo.so is pretty good but a bit expensive.
They have an improved design but not more insights than Twitter Analytics.
Every insight you can get from Ilo is given to you on Twitter Analytics too
ilo.so
13. Best tools in class: Typefully
Excellent tool to write Twitter threads and get insights about your Thread performance.
Gives you good charts design just like Ilo.
typefully.app
Excellent tool to write Twitter threads and get insights about your Thread performance.
Gives you good charts design just like Ilo.
typefully.app
14. Best tools in class: Hypefurry
This is my favorite tool.
Better than Typefully to write threads and as many Analytics insights as Ilo.
Top feature: Hypefurry helps you ReTweet your past best-performing tweets.
hypefury.com
This is my favorite tool.
Better than Typefully to write threads and as many Analytics insights as Ilo.
Top feature: Hypefurry helps you ReTweet your past best-performing tweets.
hypefury.com
If you've enjoyed this thread then follow me @hey_bernie
On Twitter I'm building:
• a community of positive-sum, long-term thinking people who want to become content creators.
I tweet about:
• how to become a content creator
• my creator journey to 50k followers
On Twitter I'm building:
• a community of positive-sum, long-term thinking people who want to become content creators.
I tweet about:
• how to become a content creator
• my creator journey to 50k followers
Also, RT or QT the first Tweet, and I'll give you quick feedback on your Profile 🤗❤
https://twitter.com/hey_bernie/status/1460239999983661058
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