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Chris Cantino Profile picture
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15 Nov, 21 tweets, 15 min read
1/ How to turn your friends and family on to crypto, NFTs, and web3—without overwhelming them. 🧵
2/ Let’s begin with the most important principle: don’t be heavy-handed.

People are right to be skeptical of crypto. There’s been a lot of conflicting information and concerns about security. The last thing you want is to be seen as a salesperson or a zealot.

Go at their pace.
3/ Start with audio. 5,000 articles are dense and inaccessible. The written word can reinforce feelings of confusion.

Instead, send a conversation—something that makes them feel like they’re in the room. This @cdixon @naval chat is a great place to start.
4/ Next, share news about popular projects. Don’t get into the nuances of blockchains—just demonstrate how people are using the tech today.

Projects like @ConstitutionDAO or Disney launching Mickey Mouse NFTs will pique curiosity and conceptual buy-in. fortune.com/2021/11/15/con…
5/ At this point, they’re likely curious and have bought in to the broader potential of crypto.

Let’s help them understand core concepts, starting with NFTs.

Because people inherently understand collectible markets, like trading cards, NFTs are an ideal jumping off point.
6/ @dfinzer’s NFT Bible uses incredibly clear, accessible language and visuals to explain NFT fundamentals.

Imagine grandpa seeing the word “fungible” without any explanation—it would be a non-starter.

This resource starts at step one. opensea.io/blog/guides/no…
7/ With basics under the belt, don’t miss these essentials.

@ljxie’s Beginner’s Guide: bit.ly/3nf6JYO

@a16z’s NFT Canon: bit.ly/3kCtGTS

@jessewldn's NFT Utility Primer: bit.ly/31SHoLV
8/ At this stage, participation is important. Help them find a project they like, and join its Discord community.

Outcomes:

-discovery of supportive environments
-development of meaningful relationships

They will learn so much, and the benefits of crypto will become tangible.
9/ On to crypto and the blockchain in general. This stuff is dense, and well-suited to video.

@a16z’s Crypto Startup School meets people where they’re at, with approachable content delivered by the best in the industry—from @balajis to @Brian_armstrong. a16z.com/crypto-startup…
10/ For the podcast lover, @schmooey has compiled the ultimate crypto playlist. It’s constantly updated with the best new episodes.

Instant follow. open.spotify.com/playlist/26rWO…
11/ For deeper dives into web3, the @a16z Crypto Canon compiles a list of resources that can not be beat. They are leading the pack when it comes to aggregating crypto onboarding content.

Kudos to @smc90 @cdixon @denisnazarov @Iiterature @alive_eth. a16z.com/2018/02/10/cry…
12/ Now, imagine if your friends and family could actually EARN crypto in exchange for learning about it. @rabbithole_gg is making that a reality.

The incentives are aligned here, and the content is designed for aspiring cryptonatives. rabbithole.gg
13/ OK, now that we’ve successfully cryptopilled your fam, they’re probably curious about how they can buy, sell, and trade digital assets.

Here’s an explainer on crypto wallets.
14/ A thread on buying your first NFT.
15/ And a thread on security, including common scams to watch out for.
16/ Other important resources.

There is no question, @packyM has put in the work. @notboringclub has proven itself time and again to be at the bleeding edge of what’s next in web3.

If you subscribe to one newsletter, make it this. notboring.co/subscribe
17/ Gaby’s Web3 Reading List.

Gaby is a must-follow and investor at @tcg_crypto, one of the most exciting new web3 funds. Bookmark this list and share it with the crypto-curious. gabygoldberg.notion.site/f7050e62461143…
18/ When it comes to equity, education, and onramps in crypto, few get it like @_kinjalbshah.

Kinjal just published this article today via @FWBtweets. It’s a must-read for understanding crypto’s barriers to entry and impact on society. fwb.help/wip/building-a…
19/ @yb_effect is one of my favorite new follows and has been dropping monster threads on product + protocols. Follow them for cutting-edge contemplation.
20/ Recommended follows (will publish a more comprehensive list soon)

@jarroddicker
@RealNatashaChe
@magdalenakala
@gregisenberg
@jaimeschmidt
@punk6529
@TZhongg
@VinnyLingham
@jstn
@KatColeATL
@sriramk
@businessbarista
@ljxie
@jackbutcher
@jacksondame
@patrickxrivera
21/ Thanks for reading! To learn more about crypto and web3, and NFTs, follow @chriscantino.

Send this guide to friends and family, and let’s make them believers.

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More from @chriscantino

Chris Cantino Profile picture
10 Nov
1/ We’ve all heard the NFT elevator pitch.

-infinite royalties for artists
-ownership for communities
-24/7 marketplaces
-token-gated unlocks

That’s all well and good, but what NFTs do next is going to 🤯 your mind. 🧵
2/ Retail

Retailers from 7-11 to Gamestop will use NFTs to incentivize IRL transactions, leveraging creators to drive traffic to storefronts.

For example, Yeezy NFTs that only unlock with purchases from Gap stores, or NFTs that unlock exclusive features for Tesla vehicles.
3/ Services

NFTs will unlock access to services and hobbyist communities. Q&As and tutorials with influencer chefs, photographers, doctors, and niche enthusiastic communities will boom.

This will also extend into IRL services like transportation, hotels, and massages.
Read 19 tweets
Chris Cantino Profile picture
8 Nov
1/ How (and why) to buy your first $SOL in ten minutes—even if you’re skeptical. 🧵
2/ Buying Solana is easier and more secure than it seems. I’ll walk you through with clarity.
3/ It’s OK to be skeptical. Think of it like this.

Potential downside: you lose money (I’ll advise you to only buy a SMALL amount at first)
Potential upside: your investment accrues

What’s guaranteed: skin in the game, and learning about this incredibly promising technology.
Read 14 tweets
Chris Cantino Profile picture
5 Nov
1/ What Nintendo’s history teaches us about the future of NFTs and intellectual property. 🧵
2/ Today, Nintendo is the best-selling console on the planet, with a market cap of $50B. Mario & friends are worth more than Twitter and Dogecoin.

But they got their start in 1889, selling hand-painted playing cards—an emerging category of tradeable gaming collectibles.
3/ Think of these as Nintendo’s “genesis” drop: establishing their IP with physical, collectible tokens.

Today, NFTs are in the “trading cards” phase; the difference being that ownership is recorded on the blockchain, providing increased utility and liquidity for token holders.
Read 18 tweets
Chris Cantino Profile picture
4 Nov
1/ The odds were stacked against us: bootstrapped, crowded category, no network to speak of.

But we sold our startup for $100M+ thanks to an exceptional product—and some original marketing.

Marketing strategies we used to beat out the competition. 🧵
2/ Invest in personal relationships 🤝

☑ Wine and dine your partners. Send cards. Text them. Move the needle 5%, and you win the edge over your less-engaged competition
☑ Recognize network effects take years to build. Connections you make in year one will 10x by year five
3/ Write candidly to engage 💁

☑ Your biggest advantage is your authenticity—develop a voice and be honest af
☑ If you wouldn’t text it to your friend, don’t use it in your copy
☑ Share customer convos on social, thereby inviting more and creating a flywheel
Read 17 tweets
Chris Cantino Profile picture
2 Nov
1/ What people get wrong about web3 (and why it will win anyway). 🧵
2/ Web3 promises “the future of the internet.”

That’s a lot of hype to live up to. Claims like that, however true they might be, open web3 up to criticism from haters and skeptics.

Let’s separate facts from the hype.
3/ First: What is web3?

Web3 fundamentally alters our relationship with data and ownership on the web.

How? By decentralizing and open-sourcing information.

Web3 allows peer-to-peer networks to freely share and interact with code, data, and contracts—unlocking novel use cases.
Read 21 tweets
Chris Cantino Profile picture
30 Oct
1/ How and why the NFT market will move towards Solana. 🧵
2/ To be clear, the NFT ecosystem is not going to abandon ETH. But its surge in popularity has resulted in prohibitive, unsustainable gas fees.

There are simply too many people and transactions on the network—and they’re not going away. A symptom of ETH’s success.
3/ We’ve been promised an eventual reduction in gas fees via ETH2, an upgrade to the Ethereum network—but that’s a whole year away, and may not mitigate the problem as much as we hope.

That leaves competitors with a significant time window of opportunity.
Read 12 tweets

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