A British exchange student told me about being surprised that "Bombay Mix" isn't available at all corner shops in New Jersey, given how many Indians there are here.
I do think there is a huge market opportunity for namkeen mixture in the broader US market.
I do think there is a huge market opportunity for namkeen mixture in the broader US market.
Just call it Savory Gluten Free trail mix. Leave out peanuts and add "nut free" versions. Put "Chickpeas based" in bold letters on the packaging. Y'all have no idea how many chickpea based products hit US retail aisles. It's shocking not a single one is Indian.
I guess my British student's reaction was the opposite of my delight at how widely available Desi snacks, especially Bombay Mix, are in the UK.
Of course, it's Britain. The only kind of Liz Windsor story I find entertaining is something like this. That she has bowls of namkeen mixture all over her house and that her security guards help themselves to it and that pisses ole Liz off. 😂😂😂
theguardian.com/commentisfree/…
theguardian.com/commentisfree/…
I wondered what exactly that woman does all day. I guess, like something out of a Curb Your Enthusiasm episode, goes around checking levels of namkeen and then politely whining about it.
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