1/My DMs and email inbox is full of:
"Jake, so what are these automated and semi-automated direct-to-seller real estate acquisitions systems you keep talking about"?
So let me take a second to address that here:
"Jake, so what are these automated and semi-automated direct-to-seller real estate acquisitions systems you keep talking about"?
So let me take a second to address that here:
2/ These systems are some combination of outsourcing, procedures/templates/workflows & technology, stacked together in a way that produces more deals for you to buy.
3/ Of course there's levels to them, so I openly say that most are semi-automated.
The 1st level is to increase outreach volume while making sure that you don't give yourself a new job.
This means, in most cases, setting up outsourced cold calling w/ robust follow-up sequences.
The 1st level is to increase outreach volume while making sure that you don't give yourself a new job.
This means, in most cases, setting up outsourced cold calling w/ robust follow-up sequences.
4/ Instead of speaking with 30 sellers through 4 brokers, you are now speaking to ~15,000 homeowners/month in a jam and your caller's putting them into follow-up flows that you own and control.
You segment & follow up w/a combo of text, emails, direct mail, retargetting, etc.
You segment & follow up w/a combo of text, emails, direct mail, retargetting, etc.
5/ We use 12-15 pieces of software, from marketing automation to CRMs to outreach tools. Ofc data access is a big deal as well so lists, GIS files and contact information is important as well.
All of that should be combined into a solid workflow that can be operated by not you.
All of that should be combined into a solid workflow that can be operated by not you.
6/ After 6 months your callers' have spoken to 90k homeowners and you have 5k-10k owners who need a more creative approach communicating w/you in your funnels.
Some will convert quickly into deals, others will require more value and then start converting with CTAs.
Some will convert quickly into deals, others will require more value and then start converting with CTAs.
7/ The key to this is follow-up and segmentation.
The initial outreach (a cold call in this case) is just the first touch. We need to reach out to some people 20-50 times. Cost-effectively. And we need to speak to Grandma differently than to her grand son.
The initial outreach (a cold call in this case) is just the first touch. We need to reach out to some people 20-50 times. Cost-effectively. And we need to speak to Grandma differently than to her grand son.
8/ Once that's going the next step is to throw in some landing pages & paid traffic, incl PPC (pay-per-click) and FB ads.
Here we're slowly starting to shift from fully outbound outreach to some inbound.
Running ads requires *a lot* knowledge & budget so don't start too early.
Here we're slowly starting to shift from fully outbound outreach to some inbound.
Running ads requires *a lot* knowledge & budget so don't start too early.
9/ Here too the ad is just the first touch.
You need *strong* follow ups, preferably in an omni-channel apprach.
The best way to go is with content-rich segmented follow up. You can get away with transactional follow-ups but make sure you do as much as you can.
You need *strong* follow ups, preferably in an omni-channel apprach.
The best way to go is with content-rich segmented follow up. You can get away with transactional follow-ups but make sure you do as much as you can.
10/ Throw in some retargetting! People will go to your landing page so make sure you keep "following them across the internets" with retargetting ads.
This way you can capture those sellers who really need to work with you by staying top-of-mind.
This way you can capture those sellers who really need to work with you by staying top-of-mind.
11/ Finally, leverage all you've done with paid ads to build a solid SEO strategy so that you rank #1 in Google for "sell my house" and "cash for houses".
This is totally possible to do. It's time consuming and expensive, but it's doable and extremely valuable.
You'll dominate.
This is totally possible to do. It's time consuming and expensive, but it's doable and extremely valuable.
You'll dominate.
12/ So in summary RE acquisitions systems:
- pump up the volume of the deals you're seeing
- take you out of the equation
- allow you to follow up for months/years cost-effectively
- combine tech w/ outsourcing w/process to go direct-to-seller
We build these so feel free to DM.
- pump up the volume of the deals you're seeing
- take you out of the equation
- allow you to follow up for months/years cost-effectively
- combine tech w/ outsourcing w/process to go direct-to-seller
We build these so feel free to DM.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
