Thread by @GrammarHippy

My sales pages sold millions of dollars.

And after writing copy for 8 years?
I can tell you the secret:

Creating desire.

Here’s the step-by-step framework I use to create a desire to buy:

>>> A Thread 🧵 <<<

This works for anything.
Not only sales pages.

So here’s how it works:

You start by making a promise.
A strong promise.

A promise your audience wants to get…

And if possible…

A promise they’ve never seen before.

Then…

You show the problem.

And the better you describe the problem…

The more your reader feels like you’re talking DIRECTLY to him or her.

This is when you push some pain points…

That get your reader to FEEL.

But don’t go overboard.
There is such a thing as TOO MUCH pain. Next?

You tease the solution. (You can do this twice. Once BEFORE the “problem”).

You don’t give it to them.
You don’t say what the solution is.

You just tease…

Why?
For two reasons:

1. You want them to continue reading
2. The tease creates “space” to do the following thing:

Now you’ve created space.
Space to do what?

To handle objections.

Because everyone thinks “this might work for others but not me because (fill in the blank).

So if you don’t handle the objections… you’re losing the belief which lowers the desire.

But you also do this:

You show social proof.

And the way you show it…

Is again…
In a way that handles objections.

Why?
Because words are usually not enough to fully solve the objections.

Your reader needs to know PEOPLE LIKE HIM make your solution work for them.

And only then…

You present your solution.

But your solution can not just drop on the reader like a piano dropping from the 33rd floor on a sunny day…

Your solution has to make sense.

You have to tell the reader how you were just like them…

Until…

Well… until something happened in your life.

You spent a lot of money…
Or time…
Or met someone (a guru)…

To find that solution.

Otherwise?
Again — kills desire.

Your solutions has to have a logical reason as to HOW it came about.

Once you’ve done that?

You can fully explain your solution.

No.
Scratch that.

Don’t explain the solution.

Instead?
Paint a picture with words.

Show them how your life… and most importantly — their life is BETTER and how it FEELS after.

And only then…

You show them the tangible offer.

“Here’s what you’re getting”.

Because if you only paint a picture… people will not buy.

You have to show them exactly what they’re getting…

And how it perfectly fits EVERYTHING you’ve written before.

So…

Here’s a quick recap:

• Promise
• Describe problem (pain)
• Tease solution
• Handle objections
• Show social proof
• Explain HOW you came up with solution
• Paint a picture of life after
• Show offer

👆 Bookmark this if you’re writing sales pages.

Make sure to follow me @GrammarHippy if you want to get better at copywriting

Retweet the first tweet to help more beginner copywriters nail their sales pages.

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