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18 Nov, 8 tweets, 3 min read
Great hires launch rocket ships.

Bad hires build ticking time bombs.

5 founders on hiring at startups today:
1) Hiring is the hardest part.

Your story is all you have to sell:

2) Nail the vision.

Use your network right.

A blueprint for hiring from a 27-year-old who's built two unicorns (so far):

3) Be picky.

The price of a mistake can be huge:

4) Consider breadth vs depth.

Early employees often do vastly different tasks in the same day.

They need to excel at figuring out how to do hard, new things.

5) Be unconventional.

The best hires may have unique backgrounds that show skill and expertise.

Don't rely solely on credentials.

6) You're up against the Web3 Gold Rush:

Top talent is flocking to crypto, DAOs, DeFi etc. because of the lure of riches, evolution of community and attitude.

This is your competition:

Thanks for reading!

If you enjoyed this, please give me a follow @bbourque for more on startups and marketing.

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More from @bbourque

Brian Bourque Profile picture
20 Nov
7 Truths About People I Wish I Knew Earlier:

👇👇👇
1. Most People Are Doing The Best They Can

1 in 5 US adults experience mental illness each year.

Some people are thriving, some are just getting by.

People can thrive and struggle at the same time.
2. People Rarely Change Their Minds

Arguments almost never change opinions.

People are largely irrational.
Read 10 tweets
Brian Bourque Profile picture
4 Nov
5 Advanced Skills for Performance Marketers

Level up: 🕹️
Python: Excel on acid.

What takes hours with pivot tables, VLOOKUPS and SUMIFS takes milliseconds.

Bonus ideas: scrape websites, analyze word frequency, trigger alerts, etc.

Check out: realpython.com for awesome tutorials.
SQL: raw data diving

If you can't get the data yourself you're dependent on those that can.

Poke around tables for gem insights that are otherwise hidden behind UIs.

w3schools.com/sql/ and stackoverflow.com are your friends.
Read 8 tweets
Brian Bourque Profile picture
2 Nov
Berkshire Hathaway is worth over $647 billion today.

Most think Warren Buffett and Charlie Munger's success derives from investing skill.

But that's only half the equation.

The other half are 7 principles of persuasion that you can use today:
Persuasion underlies all great outcomes.

Business deals, romance, job negotiations.

Everyone has to believe they're acting in their best interests.

You can use these persuasion principles to increase your odds of success.
What's a persuasion principle?

Life is complex.

Humans have evolved to use cues to simplify decisions.

Tap into these and you'll be more successful.

Here are the 7 principles of persuasion:
Read 14 tweets
Brian Bourque Profile picture
28 Oct
Startups often struggle to get customers.

I've overseen $100M+ in marketing spend to acquire customers online.

Here's a blueprint for B2C startups to acquire customers and scale quickly:
1) The Problem:

Many startups focus on their product first and wait too long to figure out distribution.

How will you get customers?

This is a complex topic and there's no single answer.

Let's look at your options:
2) Customer acquisition is typically broken into 3 types:

• paid marketing
• unpaid (SEO, PR, etc.)
• viral, product-led growth

Everyone wants to build a product that's so cool it magically attracts users.

This isn't that common.
Read 19 tweets
Brian Bourque Profile picture
17 Oct
There are 5.14 billion Google results for "how to build a startup."

Most are a waste of time.

Here are 5 that are pure gold:
1) Learn from Elon Musk, Mark Zuckerberg and other top entrepreneurs.

Essays, videos and interviews on startup topics including fundraising and growth from the best founders of our generation:

ycombinator.com/library
2) Join a community of like-minded entrepreneurs.

Success stories, case studies and camaraderie as hustlers build side projects and MVPs in public, sharing what they learn.

indiehackers.com
Read 7 tweets
Brian Bourque Profile picture
14 Oct
Some people will NEVER be happy.

They're waiting for that new partner, promotion, or Porsche.

Here's why they've got it backwards:
1. Happiness drives success, not the other way around.

Read that again.

You won't suddenly be happy because you're successful.

You're more likely to be successful if you're happy.

Here's why:
2. Your brain runs best on happiness

As explained by Shawn Achor in The Happiness Advantage:

• A happy mind works more effectively
• A happy mind sees opportunity that others miss
• A happy mind is more creative and innovative

Happiness ==> success
Read 18 tweets

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