I love bootstrapping.

To succeed as a founder, you have to find every advantage you can. Especially ones that provide non-dilutive capital.

I recently discovered a new co and loved them so much I partnered with them

Here's the story and a special deal I got for my followers👇🏽
1) Scaling ads for DTC kept me in a vicious cycle:

- The more I spend, the faster I have to pay down my card. My card has 30 day terms, but ends up being 7

- When campaign performance looks off, I call 5 friends to confirm they're seeing the same

- Points don't help me scale
2) I got a call from my friend and fellow entrepreneur @jamesborow.

We used to be competitors. I was CEO of Ampush and he was CEO of SHIFT (which he sold to Snap)
3) We pitched against each other for Visa, Hulu and tons of other brands paid social business.

I shared I was building brands and he got super excited… "Jesse, I have to tell you about my new company…"

His idea was genius:
4) @trustdotco - The credit card of every DTC Entrepreneurs dreams.

It solved all my problems:
- Amazing terms
- Flexible line based on your media spend
- Aggregate/anonymized data with recommendations
- A thriving DTC community

Here's more about Trust's Community Credit Card:
5) Trust helps businesses turn a corporate card into a growth vehicle in three main ways:

- Learn from each other’s spending patterns

- Receive trusted advice

- Get better terms to help with cash flow

Let’s take those one by one.
6) Learn:

Upon signing up, businesses become part of a community of startups.

They gain visibility into aggregated and anonymized data.

See how businesses are investing in growth, plus see the latest CPM, CPC and CPV pricing.
7) Advice:

Hear from other founders about how they’re growing their business.

Get insights from subject experts.

Trust also keeps you up to date on headlines that matter most to grow your business.
8) Cash flow:

Trust gives businesses up to 60 day payment terms. That extra window has become a huge help for startups using Trust.

Credit limits are also up to 20x.

Both help early businesses focus on growth.
9) Trust, by the way, is completely free.

And it took me less than five minutes to sign up.
10) I'm excited to be partnered with Trust

The products James and the team are rolling out will help businesses grow smarter and faster - together!

When you sign up, mention my name and get 60 day terms on your first 2 statements, plus a $500 credit after $25K in spend.
11) Check them out trust.co and if you like/RT this thread and follow them @Trustdotco

As an added bonus - one lucky new Trust card using business will get an extra $10,000 in media spend credited back to their Trust statement after Black Friday!

• • •

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More from @jspujji

19 Nov
At 31, this Korean-American immigrant bootstrapped a business from 1 client to over 6 BILLION DOLLARS in revenue.

The amazing part?

Her business is now the largest WOMAN owned business in America…

…And you’ve never heard of it.

I am so inspired 👇🏽👇🏽👇🏽
1/ Thai Lee was born in 1958 in Thailand

Her father was a Korean economist who moved the family around Asia every few years

As a kid, Thai’s pastime was planning how to survive if N. Korea ever invaded the south

At the age of 13, she and her sisters took a courageous leap... Image
2/ They moved to America to live with a family friend and attended school In Amherst

She majored in Bio and Econ for one reason: they didn’t require much English

Thai took to the American Dream

One day she dreamed of being an entrepreneur

But first, she broke down barriers…
Read 24 tweets
17 Nov
All hiring is hard...

As a founder, there's one role I've gotten wrong 95% of the time.

What it is, and my 8 secrets for getting it right 👇🏽👇🏽👇🏽
1/ When starting out, great teams are often made of top 1% generalists.

But as you grow, you'll begin to have problems that require specific expertise...

You'll want a manager who also has expertise (4-6yrs).

These folks are HARD to recruit

Here's how I (try to) hire them...
2/ Assess Your Current Team

Do you already have the expertise in house?

Do you have someone that could substitute?

If you have a lot of very smart problem solvers, you just need a contractor with expertise to teach them.

Understand what a new hire will bring.

To do that...
Read 12 tweets
12 Nov
At only 27, this son of Taiwanese immigrants went from being fired on Xmas day to bootstrapping a BILLION dollar company.

The best part?

He built the whole thing by solving his family’s problems 👇🏽👇🏽👇🏽
1/ Tim Chen was born in 1982 in Oklahoma to two computer scientists.

He grew up in Houston oscillating between math/science competitions by day and sneaking out of his house by night.

At 17, he got into Stanford…
2/ There, many of his friends went on to start successful tech companies.

He dreamed of being an entrepreneur one day.

But couldn’t resist the excitement and $ of Finance.

After a short stint at an Investment Bank, he landed a job at one of the most prestigious hedge funds…
Read 26 tweets
10 Nov
In February, I launched my first DTC brand.

I put my name, $, and reputation on the line.

It was an utter failure.

Here is the story and what I learned 👇🏽👇🏽👇🏽
1/ After ~10 years of running Ampush as CEO, I stepped into the chairman seat.

Ampush had helped countless brands build and scale customer acquisition including: Dollar Shave Club, Birchbox, Stitch Fix, and many others.

I had the obvious idea: why don’t I start a brand?
2/ I was eager to get back to “early days entrepreneurship.”

I spent 2020 both decompressing and anxiously thinking "what's next"

Investing? Another company? Something else?

I love the process of building businesses so I went for my dream: A venture studio.

But now what?
Read 40 tweets
7 Nov
Bootstrapped companies now worth billions that fueled the e-commerce revolution.

3 of my most liked threads 👇🏽👇🏽👇🏽
1/ Fashion Nova exploded by using IG content to turn customers into influencers
2/ Shopify is the easiest and fastest way to launch an ecommerce store:
Read 5 tweets
5 Nov
Bootstrapped entrepreneurs always have the last laugh.

A son of Iranian immigrants turned a single LA retail store into a $1,000,000,000+ ecommerce giant.

All with $0.00 in funding

Here’s the story 👇🏽👇🏽👇🏽
1/ Richard Saghian was born in 1982.

His family was a minority group of Jewish-Iranians who fled during the revolution.

After moving to America, they got into women’s fashion retail.

In 2006, Richard followed in their footsteps…
2/ He started his own store. His idea was simple: affordable, unique clothes to wear to the club.

His goal was to open 100, but he stopped at 5.

Early on, he had the idea of opening up an internet store...
Read 24 tweets

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