Quitting your job to start a biz full-time VS side hustling it. Which is better?

I side-hustled until my cleaning co reached $30K/mo in revenue in 2015. Then I quit my job and booked a one-way flight to South America.

/🧵on what I'd do differently and what you should do/
If I did it again...I'd still side-hustle it. Why? Bc I know myself and I'm naturally more risk-averse.

The big change I'd make is that I would funnel all income from my corporate job into my biz, which I did not do. I played it too safe and sacrificed growth. Bet on yourself.
Even though I didn’t go the quit-the-job route, I do think this sense of "security" from a job is totally false.

A full-time job is like a business with an exclusive contract with one client. If you lose that client, your business implodes. How secure is that?
A smarter move is to think of your "single client day job" as the seed VC money to grow. Use it to hire remote team or use vendors to plug any holes temporarily (like picking up phone calls).

Then when you're ready, take the leap and go full-time.
Where I should have allocated my "seed corporate money" to extend my runway:

1️⃣ First, I'd immediately hire people to pick up the phones. If I couldn't afford remote staff out the gate, I'd use a call answering service like ReceptionHQ, Ruby Reception, or a bunch of others
2️⃣ Next, I'd save up and get a remote team member ASAP who can do Operations. In our case, that would be handling same-day issues for cleaners and customers.

The goal of these early hires is to take anything urgent off your plate, so you can continue working.
3️⃣ Invest in medium to long term marketing. i.e. SEO, social organic, etc. These things cost MONEY and you won't see the ROI for months.

I should have used job earnings to invest in this ASAP. Instead, I only picked marketing tactics that had immediate ROI.
In short - I was worried about spending money...so I didn't. Even though I had a full-time job that could have funded my biz and exploded our growth.

Use your day job wisely and think about it the right way. Funnel 100% of what you can into your side hustle, invest early on.
The Case For Quitting and Going Full-Time Immediately:

My biz partner and owner of MaidThis Denver (our first franchisee) @David_Lahav is very much an all-or-nothing guy. He wants to give his biz his entire focus and a having a job at the same time would be torture to him.
In David's case, he would probably save as much money as he could from his corporate earning upfront, then quit and go all in. He'd use that saved up pile of cash to fund operations and grind it out.

Its matter of personal preference and how you want to operate.
The answer for everyone considering what to do: stop looking at others and instead ask yourself "what is my risk tolerance?". If you're risk averse and going to put yourself in a risky situation and suffer mentality, then side hustle it. If you value speed more, go full-time.
Examine:

- Your personality
- What you want
- How quickly you want it
- Your financial situation

Once you have all that written down, the path will be clear for you.
If you found this thread helpful, please:

- Retweet the first tweet and help others find this thread

- Follow me at @NeelBParekh
p.s. I'm actively looking for our next franchisee for MaidThis. If you know anyone who wants to work from anywhere in the world while running a local biz w/ my same playbook, please share/DM me ✌️

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More from @NeelBParekh

19 Nov
I've been running a 7-figure local service company while being a "digital nomad" for 5+ years.

Here are my must-have tools to run operations at MaidThis:

(Quick thread)
Most important software we use is Slack. The hub of all communication. Everything flowing through Slack. My remote team checks in here every morning, all communication flows through here.

From Slack, my team then manages a lot of reminders and interactions.
Zapier - a must have for any company. Everything has a Zap and we generally will only use software that can Zapier integration. Leads, closed sales, everything gets pushed to Slack + CRMs via Zapier.
Read 8 tweets
17 Nov
Smaller markets are often easier & better to open up local service businesses in. Mainly bc you can outrank competition wayy quicker.

Money is green whether you make it in NYC or Omaha....go with the less competition.

🧵 below for which city sizes you should pursue and why
I live in LA, which has a population of around 4M people. NYC is at 8.4M and Chicago is at 2.71M. I think of these as “Tier 1” cities, and likely to have tough competition.

Tough = multiple companies with killer SEO and 500+ reviews on Google (depending on your niche)
If you do decide to go after a Tier 1 city, DON'T go after the entire market. You'll waste marketing dollars and be spread thin.

You don't need a ton of customers to make a lot of money in local services, just the right ones. Select specific neighborhoods and hypertarget.
Read 8 tweets
9 Nov
How To Analyze Your Local Competition In Under 5 Min

I'm going to break down the EXACT 5 things I look at with our franchisees to analyze their Territory and decide how competitive it is.

Guaranteed to save you a ton of $$ and time by knowing which city to go after.

🧵 below
1) GOOGLE REVIEWS: first thing I do is look at how many Google reviews on the mappack the local competition has. Ex: type in "maid service [your city]". Do the top competitors have 500+ reviews each, or just 100+ each? How many competitors have a high volume of reviews?
The companies who have highest reviews + highest rankings will get the lions share of clicks. Simple as that. I want to know how much effort it'll take to get into those top 3 spots

If 10 companies have 500+ reviews in my direct niche, I know it may take a long time to outrank
Read 9 tweets

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