I've been running a 7-figure local service company while being a "digital nomad" for 5+ years.
Here are my must-have tools to run operations at MaidThis:
(Quick thread)
Most important software we use is Slack. The hub of all communication. Everything flowing through Slack. My remote team checks in here every morning, all communication flows through here.
From Slack, my team then manages a lot of reminders and interactions.
Zapier - a must have for any company. Everything has a Zap and we generally will only use software that can Zapier integration. Leads, closed sales, everything gets pushed to Slack + CRMs via Zapier.
ActiveCampaign CRM - for email management and newsletters. Not in love with AC, but it does the job. I think you just need any easy to use CRM. Mailchimp, ConvertKit are popular ones.
If you don't have this and are running a local biz, stop reading now and go get set up.
DialPad - VoIP system that had a good desktop interface. The technicians/customers call this line. We tried RingCentral and Line2 before...wasn't really happy with either. DP has its cons, but has a great UI so we're sticking with it.
Launch27 - originally founded by @rohangilkes (I think I'm user #3 or something). There's a lot of industry specific software platforms out there, this is just what we use. Rohan now runs ConvertLabs.io
@itsjustamar runs ZenMaid, another cleaning co specific software.
We use GSuite and Google Meet for our meetings. Yes I think Zoom is better but its just easier for us to stay in the Google ecosystem.
There are a bunch of other smaller software pieces we use too: TypeForm, Twilio, Stripe, etc. The above is the "bulk" of what we access daily.
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Quitting your job to start a biz full-time VS side hustling it. Which is better?
I side-hustled until my cleaning co reached $30K/mo in revenue in 2015. Then I quit my job and booked a one-way flight to South America.
/🧵on what I'd do differently and what you should do/
If I did it again...I'd still side-hustle it. Why? Bc I know myself and I'm naturally more risk-averse.
The big change I'd make is that I would funnel all income from my corporate job into my biz, which I did not do. I played it too safe and sacrificed growth. Bet on yourself.
Even though I didn’t go the quit-the-job route, I do think this sense of "security" from a job is totally false.
A full-time job is like a business with an exclusive contract with one client. If you lose that client, your business implodes. How secure is that?
Smaller markets are often easier & better to open up local service businesses in. Mainly bc you can outrank competition wayy quicker.
Money is green whether you make it in NYC or Omaha....go with the less competition.
🧵 below for which city sizes you should pursue and why
I live in LA, which has a population of around 4M people. NYC is at 8.4M and Chicago is at 2.71M. I think of these as “Tier 1” cities, and likely to have tough competition.
Tough = multiple companies with killer SEO and 500+ reviews on Google (depending on your niche)
If you do decide to go after a Tier 1 city, DON'T go after the entire market. You'll waste marketing dollars and be spread thin.
You don't need a ton of customers to make a lot of money in local services, just the right ones. Select specific neighborhoods and hypertarget.
How To Analyze Your Local Competition In Under 5 Min
I'm going to break down the EXACT 5 things I look at with our franchisees to analyze their Territory and decide how competitive it is.
Guaranteed to save you a ton of $$ and time by knowing which city to go after.
🧵 below
1) GOOGLE REVIEWS: first thing I do is look at how many Google reviews on the mappack the local competition has. Ex: type in "maid service [your city]". Do the top competitors have 500+ reviews each, or just 100+ each? How many competitors have a high volume of reviews?
The companies who have highest reviews + highest rankings will get the lions share of clicks. Simple as that. I want to know how much effort it'll take to get into those top 3 spots
If 10 companies have 500+ reviews in my direct niche, I know it may take a long time to outrank