When you're looking for a new role make sure to join a company that is Remote First.
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Before checking the "Remote" filter on a job board would cut the list down by half. Today most roles are remote friendly.
But remote doesn't mean the same thing at every company. Understand the difference between companies that are Remote First & those that are Remote Forced.
Remote first companies:
1. Focus on async communication: They understand that communication doesn't have to happen in realtime.
Often the best communication is async: someone can create a post or video when it's right for them & everyone else can consume it on their schedule.
2. Everyone operates from the same location: remote.
This means every team member has equal access to information and participation in meetings or Slack conversations. No one is left out because they are in a different city or office.
3. Have a developed habit of working & problem solving in public.
Team members leave breadcrumbs of what they are working on & show first drafts for early feedback or to mark progress. Because communication happens in an open forum there are fewer silos & surprises across teams.
4. Encourage strong writing habits.
Writing is a skill that remote first teams embrace and work to improve. Longer isn't better, clearer is better.
5. Embrace global perspectives as a company.
Teams at remote first companies bring their perspectives and styles from all over the globe to help build a better company for a global customer base.
6. Finally, we have a vested interest in creating & iterating remote habits for the long-term—if it doesn’t serve the team, we don’t practice it.
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Remote forced companies take a short term approach: there's no need to perfect remote habits if you'll default back to in-office.
Remote forced companies focus on tracking time worked & if your dot is green in Slack over specific results.
They struggle with remote communication tools & don't create meaningful documentation.
In-person employees have an advantage when it comes to access, information, and influence.
If you aren't in the room (virtual or physical) for the conversation then there's not a good way to participate, have your voice heard, or catch up later.
The good news is that many remote forced companies can become remote first by learning specific skills & habits.
So long as the company leadership sees remote as the future for their company—rather than just waiting eagerly to re-open the office—these skills can be learned.
As a team member you can actively develop them and bring best practices to your teams. But if you haven't done it before, you're better off learning hands on from a remote first team rather than from books and blog posts.
In Harry Potter, Dumbledore talks about the difference between being dragged into the arena to fight vs walking into the arena of your own free will.
Either way you're in the arena, but how and why you got there changes everything.
Remote work isn’t a fight to the death against a dark lord, but it is an arena that we are all now in—whether we want to be or not.
Remote first companies choose remote because we believe it's a better way to work, are good at it, & relentlessly form new habits to keep improving
When you're interviewing for a role always ask:
"Is your company remote first or remote forced?"
You’ll always be better at something you do because of passion rather than coercion.
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In 2010 Emily Weiss, a fashion assistant at Vogue, started her own fashion blog. She bought a camera, domain, & 2 months later the site was live.
Into the Gloss showcased the real-world beauty routines of fashion influencers & celebrities.
10 years later, what do you think the site is worth? Millions? 10s of millions?
While that would be an insane success for a blog, it’s not even close to the correct answer of $1.2 billion. She turned it into the beauty brand Glossier.
Billion dollar blogs aren't rare. A thread:
I'm on that journey with @ConvertKit. I started with earning a living from a blog on marketing & design. Then I used that audience to launch a SaaS company now earning $29M/yr.
It will take years, but we're on a path to create $1B in company value.
Did you know you can pay to skip all the lines at Disneyland?
I did it last week & learned all about it.
The special tour is called Disney VIP Tours. If you’ve spent time in the park you may have seen the guides in their plaid vests. It’s wildly expensive & worth every penny.
Here are a few perks:
1. Skip all the lines. The longest wait we had was maybe 5-7 minutes.
2. Priority reservations for meals.
3. Reserved seating up front for shows like Fantasmic & World of Color. No need to get there early.
4. Valet parking at The Grand Californian.
Enjoyed a popular ride? Turn around and do it again, but instead of waiting an hour you can be back on it in 5 minutes.
We did 24 rides in one day...with small kids. And it was totally manageable.
Have you ever had someone apply to a job who seemed too good to be true?
For the last 18 months we've had dozens of fake applications to our roles. All with stellar resumes, all created by the same person (we think).
The level effort is insane.
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It started when @BarrettABrooks and I were recruiting another board member. We got a DM on twitter that seemed interesting, but.. odd.
No Twitter profile. The website just looks like this.
We figure, "what the hell" and take the call from the car when Barrett is in Boise visiting the next day.
Emily tells a compelling story touching on points we care about (high revenue growth, small team, etc), but it lacks substance. How is she doing $50M ARR without a site?
I'm fascinated by companies that have used leverage to achieve incredible scale in a very efficient way.
From dating apps to online games here are 8 companies that hit a massive success with surprisingly small teams:
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1. The two founders of Streamyard bootstrapped to $12M in ARR without any employees. They reached $30M ARR with 19 employees before selling to Hopin for $250 million.
2. The popular game Among Us reached 500 million active users with only 4 employees.
With over $84 million in lifetime sales, @ConvertKit is my biggest product success—but it's far from my first product.
It's easy to share wins, but building in public means sharing the full journey. So here are the 10 products I created before hitting it big with ConvertKit:
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1. Shoestring — A budget web hosting company using WordPress multi-user to easily setup websites for people on a shoestring budget. I didn't get any customers, but I learned a lot about WordPress.
Revenue: $0
Shop208 — A local social network for the Boise area with business profiles, the ability to follow a business, write reviews, read updates, etc. Built on WordPress & BuddyPress. It got about 200 users, but no meaningful revenue. Marketplaces are hard!