Thread by @BowTiedSalesGuy

Very few things move deals forward.

One of those things is Pain.

No Pain = No Sale

Here’s a thread on how to:

✅ Be Chad level prepared for your calls
✅ Follow The Pain Map to properly position yourself to win the deal

Knowing your prospects Pain better than they do is how we display extreme Competence.

You start by listing as many surface level problems you can come up with

Then go to Level 2 and come up with as many IMPACTS on their biz you can think of for EACH Level 1 pain:

Then you move to Level 3, Personal Pain

Think about what the prospect is FEELING about their unresolved challenges.

Think about their inner dialogue. What words are they using/emotions are they experiencing?

Then move to Causes. What do YOU think/know is causing the pain?

Done? Good. Now repeat this process until you get about 3-4 Level 1 Pains.

Now you’re better prepared than 99% of your competition AND you’ll be able to adopt a Doctors mannerisms with more ease because of your preparation.

Now how do we diagnose Pain on the call?

Introducing, The Pain Map

This is your map to the treasure

You start with Level 1. This is where Clowns start selling 🤡

Not you though

You DONT proceed to the next Level until you have gotten the required info in the current Level

Here’s what should look like by the end:

By the time you get to the end they WILL be PRIMED and READY to discuss desired outcomes and how your solution will help them get there.