If I had a great product and had to break into a new territory, first thing i would do is pit my prospects against their competitors
I would do that by reaching out to all of them and name drop their fiercest competitors
That would get me the meeting
Then..
before the meeting, I would brainstorm 10 ideas and ways i can make an impact on their business
I would only reveal a few ideas in the meeting and But make it seem like I just came up with them on the spot (massively raising my perceived Competence)
Then..
when their interest and curiosity levels are high enough i’ll end the meeting sooner than expected and on my terms aka
“Lots to think about here. If i’m being honest, I’m not entirely sure we’re the right fit let me sleep on it and get back to you in a few days”
I would wait a few days and then ping my DM:
“John when can we meet?”
In the meeting i would talk about why i felt it wasn’t a good fit in initial meeting and offer a potential workaround baiting him to agree
If he does, deal is pretty much done.
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I was tasked recently to get funding from a large corp for a dying SaaS
We walked away securing a clean ~$1.4M in funding
Some thoughts / lessons on the experience 👇🏼
Pitching to the C suite of a multi billion dollar org is just a completely different game
At the top the conversations are even more:
1) Simple 2) Big picture 3) Concise
Competency at that level is a different world compared to selling SaaS to VP’s
Apples to oranges
They were ~20 min late for the meeting
This is a Sh*t test & to be expected. When selling to corporate C suite you just can’t do much in this situation. We had one bite at the apple so we had to wait it out.
Tension increased as time passed so we kept busy by shooting the shit