Thread by @BowTiedSalesGuy

When I talk about being the Prize, what do i mean by this?

Prizing yourself is the art of using the right associations to increase your appeal/attractiveness to prospects.

Here’s a few examples

First one is in a job interview. Notice how the 🤡 answers vs how a Chad answers:

The Clown makes his response all about how great the company and opportunity is.

The Chad makes his response all about his traits which make him a perfect candidate for the role

Let’s dive deeper:

Associations are a core component of the Human psyche.

Everything we experience in day to day life forms connections in our mind.

Those connections then make new connections when we experience new stimuli

So when you *say* & do the right things, magical things happen:

For example, Look at some of the things that define the Clown:

Weak Tonality
Childish
Needy
Incapable of getting the job done

These traits *show* themselves through things like Low Energy, Appearance, Word choice, etc

They form associations to build a negative perception

Contrast that with the Prize:

Value + Status (relative to the prospects perception & context)
Strength
Competence

These traits *show* themselves through things like being an Asset, Appearance, Word choice, etc

They form associations to build a positive (Prize) perception

You must be extra vigilant to trigger only Positive associations with those you want to influence.

That means:

Showing strength through word choice
Taking care of your appearance (new clothes + lift weights @BowTiedOx)
Knowing what’s valuable to your prospect and EMBODYING it

Phrasing things in the correct way also adds to your status or detracts from it

The details/subtleties are everything guys.