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Trung Phan 🇨🇦 Profile picture
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21 Nov, 13 tweets, 4 min read
Been writing threads on how the world's largest companies (eg. Apple, Ikea, Starbucks) use psychological hacks to get people to spend money.

Here are 10 deep dives 🧵
1/ The "Ikea Effect"
2/ Costco + value
3/ Apple + packaging
4/ Starbucks + positioning
5/ McDonald's + menu design
6/ Trader Joe's + The Paradox of Choice
7/ Hermes + creating desire
8/ Peloton + habit loops
9/ Disney + psychology of visuals
10/ Netflix + thumbnails
11/ Follow @TrungTPhan for other interesting threads 1-2x a week.

PS. I'll be expanding on "psychological hack" themes in my newsletter. Subscribe here to catch them in your inbox: trungphan.substack.com
12/ Also related: "The Psychology of Money"

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More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
18 Nov
"The Psychology of Money" by Morgan Housel is the book I've re-read the most in recent years.

Packed with insights on investing, mindset and our relationship with money. Very valuable with the current pace of markets.

Here are 8 takeaways 🧵
1/ For financial success, psychology is more important than smarts
2/ Ultimate prize = controlling your time
Read 14 tweets
Trung Phan 🇨🇦 Profile picture
17 Nov
In the late-1990s, Shaq was at the Beverly Hills Hotel in LA when he overheard 2 people talking about a new technology.

Turns out they were Google employees. Shaq ended up getting pre-IPO shares in the startup and it remains his best investment ever.

LESSON: Always be sourcing.
For other hard-hitting life lessons, check out my Saturday newsletter: trungphan.substack.com

More from Shaq:
Shaq, Tiger, Arnold and Henry Kissinger all in the same round lol

Think Bezos did $250k for 1% of Google around then, too.
Read 5 tweets
Trung Phan 🇨🇦 Profile picture
14 Nov
It's estimated that ~1% of the world's population eats at McDonald's every day.

McDonald's best lever to influence purchase decisions is the menu, which the $190B fast-food chain designs with many psychological hacks to boost sales.

Here are 10 of them 🧵
1/ In the mid-2010s, McDonald's sales were lagging. The brand turned around its fortunes with a multi-year menu & store redesign that:

◻️emphasized simplicity (speeding up avg. drive thru time from 400 secs to 350 secs)
◻️highlights signature items (pricier = higher margins)
2/ Here is McDonald's challenge: loyal customers love the classics (Big Mac, McChicken).

And they spend only 30 secs on the menu (getting them off default options is hard).

But McDonald's sells 2B+ meals a month, so influencing choices for a small % of customers boosts profits.
Read 19 tweets
Trung Phan 🇨🇦 Profile picture
14 Nov
For investing, I’m a big believer in long-term thinking. You can’t be swayed by day-to-day volatility.

Here’s my portfolio over a multi-decade time horizon:
FYI: This is not investment advice but you should listen to the Not Investment Advice (NIA) podcast.

🔗 podcasts.apple.com/us/podcast/ep-…
For people concerned about my portfolio, I forgot to add the "Centuries" curve
Read 5 tweets
Trung Phan 🇨🇦 Profile picture
12 Nov
Rivian vs. GM Image
FYI: Check out latest Not Investment Advice (NIA) podcast, where we guess the next trillion-dollar company (spoiler alert: GM didn’t make the cut)

🔗 podcasts.apple.com/us/podcast/ep-… Image
FYI: Wasn’t trying to subtweet “gm”. Updated meme is better imo Image
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
10 Nov
Disney World receives 20m+ visitors year.

To guide guests (and create an unforgettable experience), the park's design is a masterclass in visual and color psychology.

Here are 14 examples 🧵
1/ The job of building the park falls on Disney's Imagineers.

There are about 1.5k of them and they use this design pyramid which focusses on visual communication, wayfinding and "making things memorable."
2/ The red "carpet"

When you enter the Magic Kingdom, the bricks are red. This was Walt Disney's way of signalling to guests that he was "rolling out the red carpet" for an unforgettable experience.
Read 20 tweets

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