Best of the Week

Seven of my favourite threads of the week.

// THREAD //
If you want to learn copywriting...

A great starting place is bullet writing.

And Jake walks you through the process here:

Want to write better?

Barney shares advice from Kurt Vonnegut:

Cialdini's Influence is a classic.

Here Maciek shows you how you can apply it to your copywriting:

Upgrade your persuasion skills.

Rob explains how to take advantage of cognitive biases:

Storytelling is an essential skill for marketers.

And here Bernie breaks down how Pixar tells stories:

Alex highlights some of the best accounts on Twitter you might not have come across yet:

This last one doesn't have anything to do with copy or marketing.

But it's a fascinating collection of threads on the importance of breathing correctly:

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More from @AndrewWriteCopy

23 Nov
High Converting Upsell Copy

How to write copy for your upsell pages that will persuade at least 30% of your buyers to buy again.

// THREAD //
Before we start...

This is the second in a series of threads all about upsells.

In it I'm going to share with you a proven framework for your upsell copy.

And in case you missed it, the first covered what to upsell:

Ok, let's dive right in...

Here's the 9 part framework for effective upsell copy:

- Headline
- Congratulate
- Future pace
- New problem
- Agitate
- Your upsell offer
- Benefits
- Proof
- Close

Now let's look at each part...
Read 16 tweets
22 Nov
Upsells 101

Upsells are a powerful way to make more money.

But most businesses do them wrong.

Here's how to do them right.

// THREAD //
Before we dive in...

This is the first in a series of upsell threads.

It covers upsells that make the most money.

Future threads:

- How to write upsell copy.
- How to get paid to write upsells.

And if they're popular I might share some more advanced techniques.
Let's start with the basics:

What is an upsell?

An upsell is an offer you make to your customers immediately after they've bought from you.

For example:

"Would like fries with that?"

And I'm sure you've seen it online:

- You decide to buy something
Read 12 tweets
14 Nov
Marketing Books

13 must-read books for the direct response marketer.

Though any business owner should understand at least the basics of marketing.

Let me know your recommendations.

// THREAD //
The Ultimate Marketing Plan by Dan Kennedy

Dan lays out the fundamentals of direct response marketing.

A great book for anyone new to marketing to get an understanding of exactly what direct response is.
The 1-Page Marketing Plan by Allan Dib

This builds on the above book and helps you create a simple and effective plan for your marketing.

Though it is, to put it mildly, heavily inspired by the work of Dean Jackson and Joe Polish.
Read 15 tweets
12 Nov
Effective Bump Offers

Bump offers are a great way to boost your AOV.

They don't need much copy.

And they convert better than normal upsells.

Especially if you're using one of these two types of bump offer.

// SHORT THREAD //
1) The No-Brainer:

Something that makes more sense to buy than not to.

So if you're selling a $1,000 tablet...

Then a great bump offer would be a case for it.

The prospect will want to keep their new purchase safe and the price will seem trivial compared to it.
2) The Exclusive

This wants to be a genuine one-time-only, never available again, offer.

And it's usually best if it's something in a different format to the main offer.

So if you're selling a course on FB ads...

You don't want the bump to be more info.

Instead...
Read 5 tweets

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