High Converting Upsell Copy
How to write copy for your upsell pages that will persuade at least 30% of your buyers to buy again.
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How to write copy for your upsell pages that will persuade at least 30% of your buyers to buy again.
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Before we start...
This is the second in a series of threads all about upsells.
In it I'm going to share with you a proven framework for your upsell copy.
And in case you missed it, the first covered what to upsell:
This is the second in a series of threads all about upsells.
In it I'm going to share with you a proven framework for your upsell copy.
And in case you missed it, the first covered what to upsell:
https://twitter.com/AndrewWriteCopy/status/1462926101311852544
Ok, let's dive right in...
Here's the 9 part framework for effective upsell copy:
- Headline
- Congratulate
- Future pace
- New problem
- Agitate
- Your upsell offer
- Benefits
- Proof
- Close
Now let's look at each part...
Here's the 9 part framework for effective upsell copy:
- Headline
- Congratulate
- Future pace
- New problem
- Agitate
- Your upsell offer
- Benefits
- Proof
- Close
Now let's look at each part...
Headline
Your headline should not be a typical sales page headline.
Instead it wants to let the customer know the buying process isn't over yet.
Your headline should not be a typical sales page headline.
Instead it wants to let the customer know the buying process isn't over yet.
For example:
"Your Order is Not Yet Complete
Please Read/Watch This Important Message Below Now"
"Your Order is Not Yet Complete
Please Read/Watch This Important Message Below Now"
Congratulate
Your lead should congratulate the customer on their purchase.
These are the points it wants to hit:
- Congratulations
- You made a great decision
- You're going to love your new product
Your lead should congratulate the customer on their purchase.
These are the points it wants to hit:
- Congratulations
- You made a great decision
- You're going to love your new product
Future Pace
Then resell them.
Let them know the benefits they'll get from their new purchase.
And how their life will look now they've got your product.
Then resell them.
Let them know the benefits they'll get from their new purchase.
And how their life will look now they've got your product.
New Problem
Introduce a new problem to your customer.
For example, for upselling copywriting templates, it might be:
- Even when you know what you're doing.
- Copywriting can still take days or even weeks.
- A-list writers can spend a month on a single sales letter.
Introduce a new problem to your customer.
For example, for upselling copywriting templates, it might be:
- Even when you know what you're doing.
- Copywriting can still take days or even weeks.
- A-list writers can spend a month on a single sales letter.
Agitate
Then agitate the problem.
Show them the consequences.
Sticking with the templates:
- And that takes time away from the rest of your business.
- And from your family.
- You might not even finish your copy.
Then agitate the problem.
Show them the consequences.
Sticking with the templates:
- And that takes time away from the rest of your business.
- And from your family.
- You might not even finish your copy.
Your Upsell Offer
Now you can introduce your upsell offer.
And it's a good idea to start with the how and why you came up with it.
Carrying on with the templates:
- I know because it happened to me.
Now you can introduce your upsell offer.
And it's a good idea to start with the how and why you came up with it.
Carrying on with the templates:
- I know because it happened to me.
- I was supposed to be an expert copywriter but I struggled to finish anything.
- Something had to change.
- I started going through what worked for me.
- And I put together a collection of templates that covered almost every type of copy.
- Now I'd like to offer them to you.
- Something had to change.
- I started going through what worked for me.
- And I put together a collection of templates that covered almost every type of copy.
- Now I'd like to offer them to you.
Benefits
With the offer introduced...
You can now go into exactly what you're offering.
And most importantly the benefits it delivers.
With the offer introduced...
You can now go into exactly what you're offering.
And most importantly the benefits it delivers.
Proof
Then give your customers proof your offer does what you claim.
If you don't have proof...
Instead (or as well as) you can walk them through how your offer works.
Then give your customers proof your offer does what you claim.
If you don't have proof...
Instead (or as well as) you can walk them through how your offer works.
Close
Now it's time to close the sale:
- Justify the price.
- State the guarantee.
- Let them know this is their only chance to buy (or at least at this price).
- Restate the big benefits.
- Ask them to buy.
And that's how you can write powerful upsell copy.
To sum up...
Now it's time to close the sale:
- Justify the price.
- State the guarantee.
- Let them know this is their only chance to buy (or at least at this price).
- Restate the big benefits.
- Ask them to buy.
And that's how you can write powerful upsell copy.
To sum up...
The upsell copy framework:
- Headline
- Congratulate
- Future pace
- New problem
- Agitate
- Your upsell offer
- Benefits
- Proof
- Close
Next thread:
How to get paid to write upsells.
- Headline
- Congratulate
- Future pace
- New problem
- Agitate
- Your upsell offer
- Benefits
- Proof
- Close
Next thread:
How to get paid to write upsells.
Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
https://twitter.com/AndrewWriteCopy/status/1463243996348702725
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