Upsells 101
Upsells are a powerful way to make more money.
But most businesses do them wrong.
Here's how to do them right.
// THREAD //
Upsells are a powerful way to make more money.
But most businesses do them wrong.
Here's how to do them right.
// THREAD //
Before we dive in...
This is the first in a series of upsell threads.
It covers upsells that make the most money.
Future threads:
- How to write upsell copy.
- How to get paid to write upsells.
And if they're popular I might share some more advanced techniques.
This is the first in a series of upsell threads.
It covers upsells that make the most money.
Future threads:
- How to write upsell copy.
- How to get paid to write upsells.
And if they're popular I might share some more advanced techniques.
Let's start with the basics:
What is an upsell?
An upsell is an offer you make to your customers immediately after they've bought from you.
For example:
"Would like fries with that?"
And I'm sure you've seen it online:
- You decide to buy something
What is an upsell?
An upsell is an offer you make to your customers immediately after they've bought from you.
For example:
"Would like fries with that?"
And I'm sure you've seen it online:
- You decide to buy something
- Go to the checkout
- Fill out your details
- Click buy
- You're sent to another sales pages
- It thanks you for buying and makes you another offer
Done right this is incredibly effective.
As you're already in "buying mode".
And more likely to buy than any other time.
- Fill out your details
- Click buy
- You're sent to another sales pages
- It thanks you for buying and makes you another offer
Done right this is incredibly effective.
As you're already in "buying mode".
And more likely to buy than any other time.
You can expect conversion rates of between 30% to 50% for a great upsell.
So what makes a great upsell?
The offer.
It's vital to the success of your upsell. Even more so than for the initial purchase.
So you don't want your upsell offer to be an afterthought.
You want to...
So what makes a great upsell?
The offer.
It's vital to the success of your upsell. Even more so than for the initial purchase.
So you don't want your upsell offer to be an afterthought.
You want to...
Be planning the upsell offer at the same time as you're planning the first offer.
And the key to a great upsell offer:
It must be congruent with what your customer just bought.
Meaning it must feel like a natural follow-up.
Not any old thing you've randomly picked.
And the key to a great upsell offer:
It must be congruent with what your customer just bought.
Meaning it must feel like a natural follow-up.
Not any old thing you've randomly picked.
And the best congruent offers are:
1) More of the same.
2) Get the result faster.
3) What comes next.
Let's look at each one...
1) More of the same.
2) Get the result faster.
3) What comes next.
Let's look at each one...
A more of the same offer is exactly as it sounds.
You offer your customer more of what they just bought.
For example, if they bought one bottle of supplements...
Offer them three bottles.
Or if they subscribed to a newsletter...
Offer them a lifetime subscription.
You offer your customer more of what they just bought.
For example, if they bought one bottle of supplements...
Offer them three bottles.
Or if they subscribed to a newsletter...
Offer them a lifetime subscription.
A get the result faster is, again, exactly as it sounds.
You offer the customer something that will help them get their desired result even faster.
For example, if they bought a copywriting course...
Offer them all of your templates.
As this will get them writing copy faster.
You offer the customer something that will help them get their desired result even faster.
For example, if they bought a copywriting course...
Offer them all of your templates.
As this will get them writing copy faster.
A what comes next offer is all about the next step on the customer's journey.
I explain it with examples in this thread:
I explain it with examples in this thread:
https://twitter.com/AndrewWriteCopy/status/1450618024852066308
To sum up:
- The key to effective upsells is the offer.
- The best offers are congruent with the initial purchase.
- And the best congruent offers are:
- More of the same.
- Get the result faster.
- And what comes next.
Next thread:
How to write copy for the upsell page.
- The key to effective upsells is the offer.
- The best offers are congruent with the initial purchase.
- And the best congruent offers are:
- More of the same.
- Get the result faster.
- And what comes next.
Next thread:
How to write copy for the upsell page.
Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
https://twitter.com/AndrewWriteCopy/status/1462926101311852544
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