Upsells 101

Upsells are a powerful way to make more money.

But most businesses do them wrong.

Here's how to do them right.

// THREAD //
Before we dive in...

This is the first in a series of upsell threads.

It covers upsells that make the most money.

Future threads:

- How to write upsell copy.
- How to get paid to write upsells.

And if they're popular I might share some more advanced techniques.
Let's start with the basics:

What is an upsell?

An upsell is an offer you make to your customers immediately after they've bought from you.

For example:

"Would like fries with that?"

And I'm sure you've seen it online:

- You decide to buy something
- Go to the checkout

- Fill out your details

- Click buy

- You're sent to another sales pages

- It thanks you for buying and makes you another offer

Done right this is incredibly effective.

As you're already in "buying mode".

And more likely to buy than any other time.
You can expect conversion rates of between 30% to 50% for a great upsell.

So what makes a great upsell?

The offer.

It's vital to the success of your upsell. Even more so than for the initial purchase.

So you don't want your upsell offer to be an afterthought.

You want to...
Be planning the upsell offer at the same time as you're planning the first offer.

And the key to a great upsell offer:

It must be congruent with what your customer just bought.

Meaning it must feel like a natural follow-up.

Not any old thing you've randomly picked.
And the best congruent offers are:

1) More of the same.

2) Get the result faster.

3) What comes next.

Let's look at each one...
A more of the same offer is exactly as it sounds.

You offer your customer more of what they just bought.

For example, if they bought one bottle of supplements...

Offer them three bottles.

Or if they subscribed to a newsletter...

Offer them a lifetime subscription.
A get the result faster is, again, exactly as it sounds.

You offer the customer something that will help them get their desired result even faster.

For example, if they bought a copywriting course...

Offer them all of your templates.

As this will get them writing copy faster.
A what comes next offer is all about the next step on the customer's journey.

I explain it with examples in this thread:

To sum up:

- The key to effective upsells is the offer.
- The best offers are congruent with the initial purchase.
- And the best congruent offers are:
- More of the same.
- Get the result faster.
- And what comes next.

Next thread:

How to write copy for the upsell page.
Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.

And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:

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More from @AndrewWriteCopy

23 Nov
High Converting Upsell Copy

How to write copy for your upsell pages that will persuade at least 30% of your buyers to buy again.

// THREAD //
Before we start...

This is the second in a series of threads all about upsells.

In it I'm going to share with you a proven framework for your upsell copy.

And in case you missed it, the first covered what to upsell:

Ok, let's dive right in...

Here's the 9 part framework for effective upsell copy:

- Headline
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- New problem
- Agitate
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Bump offers are a great way to boost your AOV.

They don't need much copy.

And they convert better than normal upsells.

Especially if you're using one of these two types of bump offer.

1) The No-Brainer:

Something that makes more sense to buy than not to.

So if you're selling a $1,000 tablet...

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