You’ve found & secured your dream home, the deal completes and you move in.

What a feeling!

Then you realise you’ve over-looked 2 really important things throughout the whole process; the broadband speed available & mobile phone signal strength.

Sadly, they’re both dire*.
We saw the recent OMNIA Report, which demonstrated just how big a factor high speed broadband has now become in people selecting the best property for them to move to.

We wondered if agents and/or the portals were making it easy for house-hunters to obtain this information.
In case you didn’t see this report – it’s a fascinating read - here is a link from which you can download it in PDF format:

omdia.tech.informa.com/commissioned-r…
Of the three major portals, we found only Rightmove mentioned broadband speeds. The average download speed of the fastest package at the displayed property’s postcode is shown for each listing, along with relevant provider.
There is a facility on this portal to check your own broadband speed & this appears to have a relationship with Compare The Market, maybe there's an affiliate tie-up or referral income stream earned by Rightmove here.

Agents could be receiving such monies BTW (see below).
We looked at a dozen Yorkshire independent agency websites from small/sizable chains to single office market-leaders for indications of, or the ability to determine, broadband speeds.

Absolutely nothing.

Sad that such important material information is being over-looked.
The Omnia Report tells us that most people do now question available speeds before committing to a property so we assume agents can satisfactorily answer these queries by supplying the data or pointing people to a source.

Why not display it, or link to it, within their website?
A solution for this scenario is available, we’ve been promoting it for months:

@rightsignal1

By embedding the widget in their own site, agents can be seen to offer a valuable service to purchasers while earning revenue via a commission split generated from product sales.
Try it for yourself at: rightcoverage.co.uk, see how quick and straightforward it is.

Then talk to the people there about adding it to your own site.

Property developers welcome too!
(From end of 1st tweet above) *If this is your purchase, or a home you are interested in, it’s not the end of the world, there are solutions out there.

We know this because we’re going to start promoting how such connectivity issues can be overcome, without breaking the bank!

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More from @YorkshireProps

11 Nov
Ten Tips to slump-proof an estate agency

1. Prospecting

Such an important activity that agents should be doing right now. They can no longer wait for the business to come to them, they must go out & grab it. Savvy ones have seen this time coming and are ahead of the curve.
2. Database Building

High Street agents already maintain a list of contacts but extra effort to expand it can bring huge rewards.

Make sure that your own website has a customer-acquiring system embedded; we are starting to market one that has a seriously impressive ROI.
3. A Polished Pitch

It’s hard enough to secure that market appraisal appointment, however, the real pressure starts once over the threshold.

Professional, persuasive and trust-inducing presentations, that avoid pulling down competitors, will help lift your closing ratio.
Read 11 tweets
11 Nov
With the culling of property newspaper advertising & print marketing in general too, where now lies the general marketplace for all things property?

The portals? Nope, they're just property directories & entertainment channels.

Radio/TV? Nope, too transitory + very expensive!
How about an estate agent's own website?

You've already spent money creating it, why not let it earn its keep & work hard for your business?

Change people's perception & utilise it as your very own digital local newspaper where there can never be any intrusion by competitors.
Drive traffic to it, build an audience & capture visitor's email addresses.

Regard your database as your subscribers, interact with them often just as newspapers do.

If you can't pull people into your physical office, the least you can do is pull them into your virtual office!
Read 11 tweets
25 Oct
All the PCs in our office have this site - rummage4.it - as their Home Page.

This is a search engine for Google.

An interrogator of Google.
Why would anyone create such a site?

Here's the explanation as displayed on the website.

This one of a suite of tech products devised by @Robert_May_.
The options on the Home Page now include the facility to search within @rummage4_prop using the incorporated icon.

The search box automatically picks up any property reference and asks the following:
Read 8 tweets
5 Oct
So this arrived at the office today.

The Rolls Royce of vacuums, as stated by Forbes Magazine.

Can't wait to put it through its paces.

Review published soon.

@lupe_technology

#excited #whatifitssogoodwedontwanttosenditback Image
@lupe_technology A review in the form of an on-going twitter thread.

The Lupe Pure arrives in a solid box weighing in at 9.3kg.

The inner branded box (photo above) eases out of the outer packaging by using a well-placed sturdy handle.

Below is what you see when you open up the inner box. Image
It takes very little time to remove all the items and assemble the cleaner as shown below; three main parts - the main body, wand & cleaning head.

Attach the battery and away you go!

Accessories, a mount for them & a charging unit complete the package.

Very stylish & nimble. Image
Read 10 tweets
5 Oct
We've posted about this before but in this current high-demand, low-supply market, it might be in their best interests for agents to give this concept some thought.

Some may already have it in place, it certainly helps cash-flow when things are tight.

agentresponse.co.uk/how-to-set-up-…
The constraints presented by a low-supply market suffocate estate agency.

Reduced revenues lead to smaller profits potentially resulting in a constant battle to stay in the black.

Before the doors even open on a Monday morning there are significant fixed costs to be funded.
The market has enjoyed a sustained period of good trading culminating in the recent windfalls received end June & end Sept.

We know it has been good because few agencies have closed and many have opened up or expanded.

Healthy revenues have helped fund the growth of proptech.
Read 7 tweets
5 Oct
We've just seen an email exchange between a current Rightmove customer and the company.

First thoughts, other than why is it so expensive?

Why complicate a simple matter?

Why call the new package Optimiser 2020 when it's now 2021 and many will be moving to it in Jan 2022?
The Optimiser package, launched in 2015, is being 'retired' & agents moved to Optimiser 2020.

Optimiser 2015 membership is £1505.75 per month,
Optimiser 2020 membership will be £1900.00 per month.

That's a 26.2% increase!

It's not even the TOP package, you can buy extras!
So, what's been added to justify this increase?

We can see 'Access to seller targeted Sold By Me', but it seems this is a chargeable extra (doesn't use the word FREE unlike below)

You get FREE access to Opportunity Manager but only if ALL of your branches are on Optimiser 2020
Read 12 tweets

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