You’ve found & secured your dream home, the deal completes and you move in.
What a feeling!
Then you realise you’ve over-looked 2 really important things throughout the whole process; the broadband speed available & mobile phone signal strength.
Sadly, they’re both dire*.
We saw the recent OMNIA Report, which demonstrated just how big a factor high speed broadband has now become in people selecting the best property for them to move to.
We wondered if agents and/or the portals were making it easy for house-hunters to obtain this information.
In case you didn’t see this report – it’s a fascinating read - here is a link from which you can download it in PDF format:
Of the three major portals, we found only Rightmove mentioned broadband speeds. The average download speed of the fastest package at the displayed property’s postcode is shown for each listing, along with relevant provider.
There is a facility on this portal to check your own broadband speed & this appears to have a relationship with Compare The Market, maybe there's an affiliate tie-up or referral income stream earned by Rightmove here.
Agents could be receiving such monies BTW (see below).
We looked at a dozen Yorkshire independent agency websites from small/sizable chains to single office market-leaders for indications of, or the ability to determine, broadband speeds.
Absolutely nothing.
Sad that such important material information is being over-looked.
The Omnia Report tells us that most people do now question available speeds before committing to a property so we assume agents can satisfactorily answer these queries by supplying the data or pointing people to a source.
Why not display it, or link to it, within their website?
A solution for this scenario is available, we’ve been promoting it for months:
By embedding the widget in their own site, agents can be seen to offer a valuable service to purchasers while earning revenue via a commission split generated from product sales.
Try it for yourself at: rightcoverage.co.uk, see how quick and straightforward it is.
Then talk to the people there about adding it to your own site.
Property developers welcome too!
(From end of 1st tweet above) *If this is your purchase, or a home you are interested in, it’s not the end of the world, there are solutions out there.
We know this because we’re going to start promoting how such connectivity issues can be overcome, without breaking the bank!
Such an important activity that agents should be doing right now. They can no longer wait for the business to come to them, they must go out & grab it. Savvy ones have seen this time coming and are ahead of the curve.
2. Database Building
High Street agents already maintain a list of contacts but extra effort to expand it can bring huge rewards.
Make sure that your own website has a customer-acquiring system embedded; we are starting to market one that has a seriously impressive ROI.
3. A Polished Pitch
It’s hard enough to secure that market appraisal appointment, however, the real pressure starts once over the threshold.
Professional, persuasive and trust-inducing presentations, that avoid pulling down competitors, will help lift your closing ratio.
We've posted about this before but in this current high-demand, low-supply market, it might be in their best interests for agents to give this concept some thought.
Some may already have it in place, it certainly helps cash-flow when things are tight.