Thread by @zopeful_hq

This Black Friday instead of buying things (or in addition to buying things), join us as we put our money towards quality carbon removal. It's an Alternative Black Friday. Yes, we could have called it Green Friday!

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#ClimateCrisis #ClimateAction #NetZero #TogetherForOurPlanet

1/ The baked-in greenhouse gases differ in all products - even those that seem identical - depending how & where they were made, how far they’ve travelled & the supply chain. Often these emissions are the majority of the total across its lifecycle of production, use & disposal

2/ We've made something as a climate positive antidote to the usual hype this time of year. No preaching or FUD (fear, uncertainty, doubt). The science is clear. It's just the facts, combined with heaps of the usual hope and progress.

3/ As the only credible path to net zero (& beyond) is to reduce and remove emissions in, well, everything we do. There's lots about doing this that we already know how to do. Yes, it's possible.

4/ Of course individuals aren't to blame for The Climate Crisis, however we can all play an important role in making progress tackling it, one step at a time. Our collective choices & voices do matter and will have impact.

A good place to start is having some rules of thumb for diff product categories. We’ve included examples in our Alternative Black Friday (closes Nov 30th)

Drop by, have a read to see what you think. Hang around a while or bounce if it's not for you 💚

zopeful.com/black-friday-2…