Thread by @PalmerReport

The worst possible election messaging for our side is "We're about to lose our democracy" or "We're slipping into authoritarianism." That kind of fearmongering paralyzes the people on our side into inaction, and no one in the middle believes it anyway. Just stop with this stuff.

"But it's true!"

That doesn't matter. This isn't about who gets to sound the alarm the most earnestly. This is about WINNING. We need messaging that inspires the people on our side to put in the work required to win, and makes voters in the middle want to side with us.

You especially don't talk about how everything is on the verge of going to hell if you're the current majority and you're trying to convince voters in the middle to keep you in the majority. They're just going to blame your side for whatever you're "sounding the alarm" about.

Democratic leadership sorta kinda gets this. But liberal pundits don't get it all. They just want to yell around about "authoritarianism" the "death of democracy" all day. It's a terrible losing strategy. But then the pundits aren't trying to win. They just want to look earnest.

So what’s our winning messaging?

1) We’ve accomplished a lot this year (strong economy, vaccinations, build back better). We’ll accomplish more next year. We should be constantly talking up how much we’ve accomplished – not lamenting about what we haven’t accomplished.

2) Push the most embarrassing Republicans out front (Greene, Boebert, Gaetz, etc) and then tie them to House Republicans in moderate districts, who will lose some votes just by being forced to take a position for OR against these clowns.