🧵/(part of )

Roadmap Analysis 9: Merch

Well, there's nothing wrong with Merch. It's nice. I like it. I was at an NFT meetup yesterday and I'd have liked to have some kind of shirt or hoodie with my PFP on it.
2/But the reason why I'd want that is because my PFP is already something I value. It's not the Merch that makes the PFP valuable, but the opposite.

Nothing wrong with saying that you're going to have merch. It's kind of obvious though, kind of like saying you'll have a Discord.
3/And even if the project itself doesn't release any merch, people can get their own printed anyway these days.

So merch is a kind of non-thing, an irrelevance in terms of building long term sustainable value for the project.
4/A typical roadmap has 5, maybe 8 items on it. If merch is one of those 5, what other stuff could have been on there that might have been more exciting?

Ignore "merch" as a roadmap item.

Next!

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Daniel Tenner (swombat.eth)

Daniel Tenner (swombat.eth) Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @swombat

27 Nov
🧵/(part of )

Roadmap Analysis 17: "Diamond hands" type rewards

In a way, this meta item could be considered the same as staking, but it can (e.g. by the Lions) be implemented separately from staking, and requires no gas and so is cheaper.
2/Deciding to implement something like that is not necessarily unreasonable. I do think it smacks of floor focus, and so ultimately I don't think it's a great look, but if done softly enough and not marketed too hard, it's alright I guess.
3/However, if it is listed as a roadmap item very early in the life of the project, it is worrying. It means that the project is already predicting there will be issues with holding the floor and coming up with artificial ways to strengthen it.
Read 4 tweets
27 Nov
🧵/(part of )

Roadmap Analysis 14: "Setting up a DAO"

Oy vey.

Let's start by saying I love DAOs and I think they're going to replace many if not most of the formal institutions in the world today, once they get better.
2/But unless DAOs are the main point of the NFT project, "setting up a DAO" on a roadmap is as pointless as listing "setting up a LLC". In fact, no, it's worse. At least setting up an LLC serves a plumbing-level need of the project.
3/I ran my company @GrantTree for almost 10 years, and we experimented a lot with ways to decentralise power and give people more freedom. We adopted #Holacracy as a governance model. Had total transparency. People could set their own salaries. I really believe in that stuff.
Read 9 tweets
27 Nov
🧵/(part of )

Roadmap Analysis 13: Metaverse integration, VR, etc.

Ok this one is a bit more tangible and I look at it as a hopeful dream, definitely not a red flag, just a bit... far away.
2/Pretty much everyone in the NFT space has read or watched Ready Player One. It's meant to be a dystopian nightmare rather than a guide for the future, but it's got some uplifting themes and features so, well, it's inspired people in the space.
3/Here's the thing, though. Even if it is our future (god I hope not - billions starving? no thanks), it's still pretty far away, at least technologically. It's not happening next month. Or next year. Or even the year after.

How do I know?
Read 9 tweets
27 Nov
🧵/(part of )

Roadmap Analysis 12: "Exclusive whitelists in other projects, collaborations, etc.

This one is contextual. Most of the time I dismiss it but not always.
2/Let's start with the positive cases. Collabs, whitelists, etc, make sense on a roadmap when two things are true:
1) it's aligned with the purpose of the project
2) the project has something to offer to attract the good whitelists
3/So eg an investment club like @NFTLlama / Llamaverse (discl: I'm invested) - the club has solid marketing oomph and a thriving community and so it can offer access to that marketing to potential collabs. And since it's an investment club, it's in line with the purpose.
Read 7 tweets
26 Nov
🧵/(part of )

Roadmap Analysis 11: Charity donations

I'll disclose upfront: I'm not really a charity-donating person. I like to do good in the world directly, through, for example, writing these threads to help people not get scammed.
2/But I understand that some people do like donating to charities. And if done knowingly and explicitly, it can be a very reasonable thing to do.

There are some projects whose entire purpose is to be charity vehicles. They're like buying a raffle ticket, but more fun. Ok.
3/For other projects, making a charity donation can be a nice thing to do. It could be used to offset Ethereum's carbon footprint. Or just to support the animal on the PFP. Whatever. It's a nice thing. Ok.
Read 4 tweets
26 Nov
🧵/(part of )

Roadmap Analysis 10: A game, or, most likely "A PtE game". Also: quests and other minigames.

Alright.

*cracks knuckles*
2/There are definitely contexts where a game makes sense. For example, for an artist launchpad like @robotosNFT, adding fun little games that people can play to engage more with the artistic universe of Robotos makes a lot of sense. w/ artist launchpads, fun is part of the value.
3/And gamifying various aspects of the community can be pretty cool too. #LazyLions's recent "referral app" is a fun little trading card game on top of the referral mechanism. It's clever and enjoyable for a little while. It's not "a game" though - the meat is the referrals.
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Thank you for your support!

Follow Us on Twitter!

:(