Thread by @swombat

🧵/(part of

https://twitter.com/swombat/status/1463577582826397701

)

Roadmap Analysis 12: "Exclusive whitelists in other projects, collaborations, etc.

This one is contextual. Most of the time I dismiss it but not always.

2/Let's start with the positive cases. Collabs, whitelists, etc, make sense on a roadmap when two things are true:
1) it's aligned with the purpose of the project
2) the project has something to offer to attract the good whitelists

3/So eg an investment club like @NFTLlama / Llamaverse (discl: I'm invested) - the club has solid marketing oomph and a thriving community and so it can offer access to that marketing to potential collabs. And since it's an investment club, it's in line with the purpose.

4/Many projects pitch those collabs or exclusive whitelists even though the project is not really an investment club at all, though. Or, even worse, they offer exclusive whitelist to their next project.

That's just wishful thinking. And a bit mean-spirited.

5/If your current project does well enough that your next project is worth having a whitelist on - I damn well hope you will offer your earliest backers some kind of help to get on the whitelist for the next one.

Imagine if BAYC released MAYC and said "fuck you" to its OGs. Nah.

6/There's always exceptions to everything, and so here's another one where WL for future projects makes sense: when the team is already successful. If BAYC team launches a new project and one of the benefits is WL on future things... ok then.

7/As for the WL and collabs with other projects: that's only going to make sense when the project is already successful. It doesn't help the project get there.

So I usually ignore this on a roadmap.

Next.