Thread by @chris_herd

There are a lot of people who believe social contact and human connection only happen at the office

Sad because the quality of social contact and human connection outside of the office is much higher

It’s not a good thing when your closest relationships depend on the continued success of your employer to exist

Not saying people don’t make friends at the office, they do, but how many do you have from your last employer? What about the one before?

Office work is a broken way of living. The last 18 months have shown us that

There is no need to waste 80-90% of your day getting ready for, travelling to, or sitting in an office

People carry a laptop for 2H a day in pollution emitting steel boxes, to sit in a fixed location and communicate with other people all around the world

Companies forcing people back to the office full-time are doing it for one reason: they own a lot of real estate

They think not going back will hurt them economically. The irony is that going will likely kill them over the next decade

We exist in a knowledge based economy. If you hire the best person in a 30-mile radius and your competitor hires globally, they’ve won

Any company that is less remote than its biggest competitor will get crushed by them

This has already played out in eCommerce. Any company less online that it’s biggest competitor lost to them

And it was fatal. Amazon crushed departments stores. JC Penney will never be able to compete with them again

By 2030 a majority of work will be done remotely a majority of the time

There are 255M desk jobs globally. 128M+ jobs will be fine remote 3+ days a week

The world is about to evolve in ways few people comprehend. Access to opportunity will be global. This will change everything

Millions of people have only experienced the worst version of remote work: pandemic remote work

Even with that being true 90%+ of people never want to go back to an office full-time

And hybrid will never get off the ground. An expectation to attend an office any number of days a week dilutes all the benefits of remote

People who have only had pandemic remote work might think that they want an office to attend weekly

Once they experience the intangible benefits of remote they will realize they don’t. They want somewhere to go very occasionally

The longer you are remote the less you want to be handcuffed to an expensive city you have no other tie to. As this happens people leave

The rise of remote is inevitable. It’s the culmination of 30 years of innovation, form computers, to software and the internet.

This will deliver a quality of life upgrade an entire generation has been waiting for