Study human behavior, storytelling, marketing, big ideas, biological problems, and yourself.

Grabbing and holding attention is the skill of all skills.
Human behavior, why?

If you want to change the world, solve problems, or build any kind of money-making solutions — you will have to spark positive behavior change.

Habits, biases, psychology, etc.

Making people read, watch, or listen is different from changing behavior.
Storytelling.

Well-aligned with human behavior.

Storytelling = transformations and overcoming hardships. Humans love that shit.

They are relatable and reveal the path to overcoming your own obstacles.
Marketing & big ideas.

Catching and holding people's attention with your value (whether it be a product, content, or just in everyday situations).

All of these overlap.

You need to be able to grab, hold, and "convert" attention.

To make money, meet people, or spark change.
Biological problems.

Health, wealth, and relationships.

If you can solve a problem within these verticals / eternal markets, you are set.

Solve your own > teach others > refine your system > help others with your system.

Make it easy and implementable.
Yourself.

Self-observation is a lost art.

If you can dive deep and understand WHY you do the things you do, you begin to understand the world as a whole.

In terms of business, you make market research seamless if you are helping others solve problems you've solved in yourself.

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More from @thedankoe

27 Nov
6 ways to invest your focus for a higher quality of life:

— Thread —
Focus is a currency.

Where, how, and to what frequency you invest it will determine every good or bad thing about your life.

Small investments of focus in these areas will lead to an abundance of money, good relationships, and mental clarity.
1) Lever-Moving Tasks

Every day you should have a number of important tasks. These should move the needle towards achieving your goals.

These vary per individual. Some do well with 3, others 10. Test.

Once you complete these, allow yourself to relax. Consider the day a win.
Read 11 tweets
26 Nov
Start a freelancing or consulting business.

Create a minimum viable offer.

Reach out to people you want to work with. (Preferably people with leverage)

Offer free help via DMs or a call.

Understand the deep problem they are having.

Start building out a specific solution.

1/
Begin charging for your work.

Get the best results you possibly can.

Leverage those results to charge more.

Increase to $1500 minimum.

Continue refining and iterating, making your solution more specific & effective.

(Closing clients with ease by now - $10K/mo)
Talk about your wins and processes on social media.

Post about your experiences while reverse-engineering the platform for growth.

Start getting clients even easier from your authority.

Once you have a proven system that gets results: productive your unique system.
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26 Nov
How to create a life of meaning, money, and impact (as fast as humanly possible).

— Thread —
I present to you The Creation Hierarchy

I have burned through books and research on performance, flow, and productivity to make sense of this concept.

If you follow, test, and iterate through this process — you will gain a sense of control over the outcome of your life.
This process happens naturally for some. They are born curious. They avoid mediocrity like the plague. They do anything in their power to do what they want with their time.

This happened for me. I took the time to understand why, and now I am here to give you the roadmap.
Read 40 tweets
25 Nov
Be careful telling people about your goals. It releases dopamine similar to achieving them. Skip the instant gratification. Go quiet and build.
This is different from talking and teaching about your interests. Positive attention can reinforce the ideas and fuel you to pursue it deeper. When it comes to momentum and building, silence.
While we're on the topic, here's the roadmap:

Interests, learning, and teaching.

Actually learning about your interests (instead of mindlessly scrolling memes and shitposts) helps you connect ideas

The more ideas you connect = pattern recognition, good dopamine and momentum
Read 6 tweets
24 Nov
For those in there 20s and 30s that have skills, interests, or expertise

Here are 7 of the biggest lies you were told about building a business

(and how you can tap into the infinite potential of the internet)

— Thread —
1) You Need Upfront Capital

With the infinite potential that the internet provides, the is utterly false.

There are a plethora of zero-cost business models.

- Coaching
- Freelancing
- Consulting
- Content creation
- Digital products
- Affiliate marketing

To name a few.
These business models work because they rely on self-education and self-competition.

Acquiring new skills, keeping up with the industry, and continuously making your product better.

You are in the business of curiosity, persistence, and iteration.
Read 20 tweets
23 Nov
The key to landing your first client, increasing your prices, and boosting your sales.

This tactic should be illegal.

// thread // Image
I'm going to make this easy for you.

When it comes to selling anything (freelance services, coaching, consulting, digital products, physical products)... specificity matters.

Especially when it comes to your promised result (the things that potential customers care about most).
I will bring you 5 new qualified leads this week > I will do lead generation for you.

You will lose 10 pounds per month > You will lose weight.

Any promise you give should be as specific as you can make it.
Read 17 tweets

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