"Collecting data not only from PCs or mobile phones but also from various home appliances ... will lead to a new digital innovation"
Nope, not from a tech company's marketing copy but from a *scientific* paper on personalized advertising 🙄
mdpi.com/2078-2489/12/1…
Nope, not from a tech company's marketing copy but from a *scientific* paper on personalized advertising 🙄
mdpi.com/2078-2489/12/1…
"psychological factors ... can be utilized to enhance existing personalization models ... Inferring the psychological characteristics of users and inserting them as input variables into a personalization model could significantly improve the results"
"personalized advertisement systems should not only collect… context-related attributes of the user (profile, history, social, time, location, connected devices, etc.) but also combine them with psychological factors that can positively affect the attitude towards ad acceptance"
"it is recommended to utilize the advertisers’ related information, such as check-ins, reviews, and every piece of available information, if possible"
"many sources in the web that can be used to obtain useful data exist (e.g., Social Media data, Google, etc.)"
...EU funded 🙄
"many sources in the web that can be used to obtain useful data exist (e.g., Social Media data, Google, etc.)"
...EU funded 🙄
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