The Wendy's twitter account is the sassiest in the game.

From firing shots at McDonald's to roasting every Karen in the reply's, @Wendys holds nothing back.

Here's the story of the account, starting with the "roast heard round the world"👇
In January 2017, Wendy's made headlines when they surprisingly fired back at a user who questioned that their beef was truly "fresh, never frozen".
A few months later, they kept the PR going by agreeing to give @carterjwm a year of free nuggets if his tweet got 18M retweets.

It never got to 18M, but it did become the most retweeted tweet of all time (and he ended up getting a year of free nuggets)
Then on Black Friday of that year, they one-upped themselves when McDonald's made this fatal mistake 🤣🤣🤣 Image
By establishing themselves as THE twitter account not to mess with, National Roast Day became an internet holiday where brands and individuals offer themselves up to get roasted by Wendy's.

The Top 10 roasts below👇👇 Image
If you enjoyed this thread, please like this tweet and/or retweet the first tweet of the thread- all I want for Christmas is a @Wendys roast 🙏🏻

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More from @franchisewolf

2 Dec
The last 30 days I ran a little twitter experiment where I posted a thread each day for 30 days straight.

Here's the good, the bad, & the ugly of what I learned 👇

(yes this is a thread about writing threads, sorry not sorry)
1/ The 1st tweet is the most important

If it isn't interesting, people won't scroll to read the rest of the thread.

My advice: Follow the below format (or close to it), and take the time to craft it before you start writing the rest of your thread.

cc @alexgarcia_atx Image
2/ Never start a thread by tweeting "@" another user

Regardless of who you're tagging, twitter kills engagement potential when you do this.

That may be common knowledge but I didn't know it until I did it and multiple people DM'd me.

Ya win some ya lose some.
Read 10 tweets
17 Nov
Per CNBC, about 1/2 of Americans expect to retire in debt.

Yet our education system still focuses more on lattice multiplication than personal finance topics like FICO scores, student loans, 401k's, etc.

@MorningBrew can help fix this by creating a tutoring franchise...👇🧵
A lot of people (like @APompliano) have been beating this drum for awhile that there needs to be major improvements in financial education.

A tutoring franchise that teaches teens the basics of personal finance would be a great solution to this problem.
Online courses may be all the rage, but there's positive aspects of IRL classes that you can't get in a MasterClass:

-Intimate 1v1 support
-Real time question asking
-Forced attendance (parents drop kids off)
-Call outs from teachers when you aren't listening
Read 12 tweets
16 Nov
Yesterday, Restaurant Brands International announced they acquired Firehouse Subs for $1 Billion, despite Firehouse Subs reporting just $50M in adjusted EBITDA for 2021.

Here's why paying 20x EBITDA makes sense, & shows that RBI is playing the long game👇
First let's note that RBI currently owns Tim Hortons, Burger King, & Popeyes.

That's 2 pure-play fast food brands, and a coffee QSR.

Firehouse Subs is a QSR with fresh sandwiches that appeal to a customer base RBI currently isn't hitting with its existing portfolio.
Secondly - take a look at the dates these brands got started. Surprised at how old they are?

Don't be.

For 99% of franchises, scale + brand development take decades (most aren't F45).

Remember this if you're evaluating franchises that only started in the last few years.
Read 12 tweets
15 Nov
I love businesses in the children's services niche because they typically cost far less $ to start, but can still yield great returns at scale.

Can be a great entry way to entrepreneurship.

Here's my top 5 children's services franchises 👇
The Coder School

• Founded: 2014
• Locations: 51
• Investment: $75K - $151K
• Average EBITDA: $82,176

*This number is based on 21 franchises in 2019 Image
Soccer Shots

• Founded: 1997
• Locations: 248
• Investment: $43k - $63k
• Average EBITDA: $46,668

*This number is based on 49 SINGLE-territory franchise owners in 2019 Image
Read 9 tweets
14 Nov
Celebrities love franchises, primarily bc it's an easy way to diversify and preserve their wealth.

Out of the 9 below, @SHAQ in particular has built the biggest franchise empire 👇
17 Auntie Ann's, 155 Five Guys, forty 24-Hour fitness gyms, as well as being the founder of Big Chicken Image
@PatrickMahomes: Opening 30 Whataburger's in the Kansas City area. Image
Read 10 tweets
10 Nov
Pizza businesses have performed well through the pandemic and any economic climate.

I've done some digging on smaller pizza franchises to see which ones show impressive unit economics.

These 6 brands may not be Dominos, but they offer similar returns to the business owners 👇
First - let's set a bench mark by looking at Dominos #'s:

The initial investment is $152k - $668k, with average weekly unit sales of 5,000+ franchised locations coming in at $22,648.

This means the average annual revenue is $1,177,696 per location.
Westside Pizza

This business, which started in Boise, Idaho has 36 locations nationwide, and a lower investment range of $129k -$398k.

In 2020 their locations had an average gross revenue of $795,120
Read 10 tweets

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