2/ Never start a thread by tweeting "@" another user
Regardless of who you're tagging, twitter kills engagement potential when you do this.
That may be common knowledge but I didn't know it until I did it and multiple people DM'd me.
Ya win some ya lose some.
3/ You can't force creativity
I had a bunch of ideas saved up, but not 30 days worth. There were some busy days where I was grasping at straws trying to figure out what to write about.
I'm a big fan of quality over quantity, so this was a negative of doing 30 days straight.
4/ Sometimes you get lucky
I posted the below thread on a day when I was super busy, had no ideas for content, and had minimal time to write. Didn't expect it to get ANY love but it did.
(These #'s are solid engagement for me given my following)
I didn't expect this, but writing is a skill like anything else, so the more you practice the better you get.
I've seen a noticeable difference in the speed in which I can write now compared to before I started the 30 day challenge.
Overall, the results of my thread challenge were disappointing compared to the goals I had (went from 1,130 - 1,707 followers but was hoping for wayyyy more).
Still glad I did it though, and will probably do it again at some point. Onwards and upwards..
~The Wolf
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Yesterday, Restaurant Brands International announced they acquired Firehouse Subs for $1 Billion, despite Firehouse Subs reporting just $50M in adjusted EBITDA for 2021.
Here's why paying 20x EBITDA makes sense, & shows that RBI is playing the long gameπ
First let's note that RBI currently owns Tim Hortons, Burger King, & Popeyes.
That's 2 pure-play fast food brands, and a coffee QSR.
Firehouse Subs is a QSR with fresh sandwiches that appeal to a customer base RBI currently isn't hitting with its existing portfolio.
Secondly - take a look at the dates these brands got started. Surprised at how old they are?
Don't be.
For 99% of franchises, scale + brand development take decades (most aren't F45).
Remember this if you're evaluating franchises that only started in the last few years.