The seven deadly sins:
▪️Envy
▪️Gluttony
▪️Pride
▪️Greed
▪️Lust
▪️Sloth
▪️Wrath
Are emotions all humans experience.
Now that you know this...
Let me show you
How you can use these sins to build a successful marketing campaign for your business 👇
▪️Envy
▪️Gluttony
▪️Pride
▪️Greed
▪️Lust
▪️Sloth
▪️Wrath
Are emotions all humans experience.
Now that you know this...
Let me show you
How you can use these sins to build a successful marketing campaign for your business 👇
▪️Envy
People always want the best for themselves…
And they envy others that have what they want.
Marketers can tap into this emotion by showing prospects how they can live this desirable life.
Show them how they can also achieve this transformation using your unique product
People always want the best for themselves…
And they envy others that have what they want.
Marketers can tap into this emotion by showing prospects how they can live this desirable life.
Show them how they can also achieve this transformation using your unique product
But here's the thing...
Envy may be good...
Or bad.
When people good experience good envy,
They want what other people have.
They want to have these good things for themselves...
Envy may be good...
Or bad.
When people good experience good envy,
They want what other people have.
They want to have these good things for themselves...
But when it's bad envy…
They feel hatred for the people who have what they want.
This happens when you use the wrong cases of transformation.
Your customers may end up leaving your brand...
Because they feel deceived.
Let me give you an example...
They feel hatred for the people who have what they want.
This happens when you use the wrong cases of transformation.
Your customers may end up leaving your brand...
Because they feel deceived.
Let me give you an example...
I wrote copy for a beauty brand recently.
The first thing I saw about this brand was an ad showing a celebrity using their product.
Ladies were supposed to envy the transformation this celebrity has gone through.
But...
They were pissed.
The first thing I saw about this brand was an ad showing a celebrity using their product.
Ladies were supposed to envy the transformation this celebrity has gone through.
But...
They were pissed.
Most of the comments were
“Next time, use someone who hasn't had surgery and filled their face with botox…”
These people didn't envy the woman even though they wanted what she had.
They were angry that the brand used her as an example…
So they didn't buy.
“Next time, use someone who hasn't had surgery and filled their face with botox…”
These people didn't envy the woman even though they wanted what she had.
They were angry that the brand used her as an example…
So they didn't buy.
▪️Gluttony
Gluttons always want more.
This term is used to refer to people who eat in excess…
But you can trigger this habitual greed in your marketing campaigns.
And encourage customers to keep buying more and more...
How?!
Gluttons always want more.
This term is used to refer to people who eat in excess…
But you can trigger this habitual greed in your marketing campaigns.
And encourage customers to keep buying more and more...
How?!
By working on your offer.
Build an irresistible offer and people will buy.
If your offer is a no-brainer, they'll buy.
“But... But...”
“That's only one product.” You say.
Build an irresistible offer and people will buy.
If your offer is a no-brainer, they'll buy.
“But... But...”
“That's only one product.” You say.
That's where your upsells, down sells, and cross-sells come in.
At various points, consumers are making buying decisions.
And if your offer is irresistible…
If you did your research well and are solving their core problems…
They'll keep buying...
And become gluttons.
At various points, consumers are making buying decisions.
And if your offer is irresistible…
If you did your research well and are solving their core problems…
They'll keep buying...
And become gluttons.
▪️Pride
People want to feel better than others.
They want what their peers don't have.
They want bragging rights.
And you have to give it to them…
By indicating exclusivity.
People want to feel better than others.
They want what their peers don't have.
They want bragging rights.
And you have to give it to them…
By indicating exclusivity.
Words like…
-New and
-Exclusive
Make people feel they're getting what others don't have.
This feeling is associated with pride.
-New and
-Exclusive
Make people feel they're getting what others don't have.
This feeling is associated with pride.
Also...
Show how your product is better than others in the market.
Let them know your unique mechanism…
And how your product is the only thing that will solve their problems.
Show them they're getting the best.
Show how your product is better than others in the market.
Let them know your unique mechanism…
And how your product is the only thing that will solve their problems.
Show them they're getting the best.
▪️Greed
You’re greedy…
I'm greedy…
Everyone wants to get the best deal and even steal from you the seller.
So how do you play into their greed?
Once again...
Make your offer a no-brainer...
You’re greedy…
I'm greedy…
Everyone wants to get the best deal and even steal from you the seller.
So how do you play into their greed?
Once again...
Make your offer a no-brainer...
Make it so valuable that when they calculate the actual cost…
It's multiples of the price they're going to pay for it.
So…
They're like “wtf… This is a steal!”
“I'm getting all this shit at just a fraction of the true cost. I can't miss this.”
It's multiples of the price they're going to pay for it.
So…
They're like “wtf… This is a steal!”
“I'm getting all this shit at just a fraction of the true cost. I can't miss this.”
-Provide value.
-Give bonuses.
-Give out things for free.
-Emphasize the benefits of your product
-Give out rewards for buying products.
-Show customers the ROI on purchasing your product.
-Give bonuses.
-Give out things for free.
-Emphasize the benefits of your product
-Give out rewards for buying products.
-Show customers the ROI on purchasing your product.
▪️Lust
An intense desire…
Well… Not sexual in this case.
But a desire to always shop your products.
An intense desire…
Well… Not sexual in this case.
But a desire to always shop your products.
How do you make your customers lust after you?
By building a brand with a story.
By building a brand with a story.
Your brand story must resonate with your audience…
So much that they will root for you wherever they find themselves.
When you don’t just sell…
But also give people something to believe in…
You will build a loyal “lustful” fan base.
So much that they will root for you wherever they find themselves.
When you don’t just sell…
But also give people something to believe in…
You will build a loyal “lustful” fan base.
-Understand your customers.
-Know your brand message.
-Have a brand story.
-Give customers something to believe in.
-Don’t stop engaging with your customers.
-Know your brand message.
-Have a brand story.
-Give customers something to believe in.
-Don’t stop engaging with your customers.
▪️Sloth
Sloth is laziness.
Let's face the truth here…
Humans will rather settle for the easy task than do hard things.
Many people will rather watch movies than work. 😑
You must remember this when marketing to your customers.
Sloth is laziness.
Let's face the truth here…
Humans will rather settle for the easy task than do hard things.
Many people will rather watch movies than work. 😑
You must remember this when marketing to your customers.
Remove everything that seems hard.
Make your entire process easy and fast.
- The pages must load fast.
- Your copy must be easy to read.
- Payment must process fast.
And more importantly...
Make your entire process easy and fast.
- The pages must load fast.
- Your copy must be easy to read.
- Payment must process fast.
And more importantly...
Your marketing should show that your customers don't have to work.
Even if they will do some work…
Don't glorify it.
And make sure they know how your offer makes them work less than your competitors’.
Even if they will do some work…
Don't glorify it.
And make sure they know how your offer makes them work less than your competitors’.
▪️Wrath
Wrath is a negative emotion...
And I don't see many people use this.
But…
Here's a way to use wrath to your advantage…
Wrath is a negative emotion...
And I don't see many people use this.
But…
Here's a way to use wrath to your advantage…
Know your prospects’ enemy…
And help them throw rocks at the enemy.
And help them throw rocks at the enemy.
For people selling natural supplements…
Big Pharma is usually the enemy.
So whenever you make Big Pharma look bad, you trigger a negative reaction from your prospects…
And make them trust your brand more.
Big Pharma is usually the enemy.
So whenever you make Big Pharma look bad, you trigger a negative reaction from your prospects…
And make them trust your brand more.
Those are the 7 deadly sins…
And how to apply these strong emotions to improve your marketing strategy.
Use them…
Get results…
And let me know about it 😁
Thank you for reading.
And how to apply these strong emotions to improve your marketing strategy.
Use them…
Get results…
And let me know about it 😁
Thank you for reading.
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▪️Marketing
▪️Copywriting
▪️Persuasion, and
▪️Storytelling.
Follow me @jakevictor_ for more threads like this on
▪️Marketing
▪️Copywriting
▪️Persuasion, and
▪️Storytelling.
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