7 formulas to help you create bullets that fascinate your readers...
Communicate your offer...
And sell the crap out of your product.
These will increase conversions on your marketing copy👇
Communicate your offer...
And sell the crap out of your product.
These will increase conversions on your marketing copy👇
The last time you read an interesting sales copy that compelled you to buy something...
Was it easy for you to get through the whole copy?
Was it just a long block of text that goes on and on?
“Arrghhh… Boring!”
Or wait….
Did you spot some bullet points?
Was it easy for you to get through the whole copy?
Was it just a long block of text that goes on and on?
“Arrghhh… Boring!”
Or wait….
Did you spot some bullet points?
If you saw bullets, you probably stopped to read through them.
Even if you were skimming before.
You wanted to see what was highlighted…
And if it will be important to you.
Even if you were skimming before.
You wanted to see what was highlighted…
And if it will be important to you.
The regular advice you get from copywriters is to go through old ads that worked.
So, you head over to swiped.co to start studying ads.
That's good…
But, many of these ads don't have bullets…
So, when you finally decide to start writing sales copy...
So, you head over to swiped.co to start studying ads.
That's good…
But, many of these ads don't have bullets…
So, when you finally decide to start writing sales copy...
You end up with weak bullet points…
And wonder why people open your copy but never click on the link to buy.
They scroll to the end of the page...
Spending only 30 seconds to see if anything holds their attention.
Then they leave.
And wonder why people open your copy but never click on the link to buy.
They scroll to the end of the page...
Spending only 30 seconds to see if anything holds their attention.
Then they leave.
You need to create well-structured bullet points
If you write your bullets well,
You see an increase in:
- Time spent on page.
- Conversions.
If you write your bullets well,
You see an increase in:
- Time spent on page.
- Conversions.
Here's the primary formula I follow for writing compelling bullets:
Interest= Benefit + Curiosity
Interest= Benefit + Curiosity
Example 1:
How to make $500,000 in 16 weeks - without hustling online for 8 hours every day! US billionaire, Freddie Mercury reveals how he accumulated $25 billion online in 6 years. You only need one of these 6 strategies to make $1 million in 7 months.
How to make $500,000 in 16 weeks - without hustling online for 8 hours every day! US billionaire, Freddie Mercury reveals how he accumulated $25 billion online in 6 years. You only need one of these 6 strategies to make $1 million in 7 months.
The ‘benefit’ in this example is that you don't have to spend much time working.
What piques your curiosity is “the 6 ways he made his money.”
In your head, you think “One of these strategies can make me $1 million this year. What happens when I get all 6? 🤑”
What piques your curiosity is “the 6 ways he made his money.”
In your head, you think “One of these strategies can make me $1 million this year. What happens when I get all 6? 🤑”
Example 2:
SHOCKER! You don't need to comment on 60 tweets daily to hit 1k followers. On page 7 of this special report, Twitter newbies George and Jake show how they gathered 15,000 fans in 90 days spending less than 2 hours on Twitter daily.
SHOCKER! You don't need to comment on 60 tweets daily to hit 1k followers. On page 7 of this special report, Twitter newbies George and Jake show how they gathered 15,000 fans in 90 days spending less than 2 hours on Twitter daily.
The first sentence gets them interested in the bullet.
They go “Woowww! So, I've been wasting my time…”
The second sentence shows the benefit.
Now, they're curious to see how they can cut the time they spend on Twitter and get even better results.
They go “Woowww! So, I've been wasting my time…”
The second sentence shows the benefit.
Now, they're curious to see how they can cut the time they spend on Twitter and get even better results.
Although this formula is great for writing compelling bullet points, you may get stuck.
Your creative well may run dry…
And your blood will start to boil.
If you'd like to finish the copy that same day...
What do you do?
Plug in one of these 6 other formulas:
Your creative well may run dry…
And your blood will start to boil.
If you'd like to finish the copy that same day...
What do you do?
Plug in one of these 6 other formulas:
1. Action - Benefit
Defeat procrastination in 7 days with this 2-minute exercise. In 1 week, you'll be smashing all your daily tasks and still have enough time to live.
Defeat procrastination in 7 days with this 2-minute exercise. In 1 week, you'll be smashing all your daily tasks and still have enough time to live.
2. The easiest way to _________ or X ways to _________
-The easiest way to add 20 pounds of pure muscle and maintain your lean fat in 30 days… Without spending 6 hours at the gym daily.
-7 ways to earn $10k/month without slaving away your life for bosses who never respect you.
-The easiest way to add 20 pounds of pure muscle and maintain your lean fat in 30 days… Without spending 6 hours at the gym daily.
-7 ways to earn $10k/month without slaving away your life for bosses who never respect you.
3. X mistakes to avoid when ______ + Result of making the mistakes
3 fatal mistakes to avoid when losing weight with supplements. Doing any of these things could weaken your bowels, making you shit your pants without control.
3 fatal mistakes to avoid when losing weight with supplements. Doing any of these things could weaken your bowels, making you shit your pants without control.
4. No more PROBLEM. Just do “xxx”
No more excessive sweating in your armpit. Just use the liquid from this rare eggplant on page 4 of the report.
No more excessive sweating in your armpit. Just use the liquid from this rare eggplant on page 4 of the report.
5. If “condition/qualifier”, then “benefit”
If you have a Twitter account, then you can make $2,000 in passive income monthly starting this month!
If you have a Twitter account, then you can make $2,000 in passive income monthly starting this month!
6. X Secrets That ______ + Why You Need Them
- 7 secrets Wall Street insiders are keeping from you about the financial market and how to avoid the impending dollar crash.
- 7 secrets Wall Street insiders are keeping from you about the financial market and how to avoid the impending dollar crash.
- The biggest copywriting secret only the top 1% of copywriters earning $100k per sales copy know. This is the secret behind their biggest earnings and why they bag clients even gurus would never dream of.
As you may notice
Good bullet points highlight the clear benefits of your offer.
If there's no benefit… Delete that bullet.
Remove all useless words too! Keep your bullet points short (3 sentences or less)
Once your bullets start getting too long,
It has become a paragraph.
Good bullet points highlight the clear benefits of your offer.
If there's no benefit… Delete that bullet.
Remove all useless words too! Keep your bullet points short (3 sentences or less)
Once your bullets start getting too long,
It has become a paragraph.
Now that you know how to write these mini-headlines...
Use them in sales copy...
And whenever you want to break up long text.
They’ll increase the prosect’s desire to read your copy and buy from you.
Use them in sales copy...
And whenever you want to break up long text.
They’ll increase the prosect’s desire to read your copy and buy from you.
These may look a little bit technical.
But if you want to write good bullets.
You have to know what makes bullets good...
And use them when writing yours.
But if you want to write good bullets.
You have to know what makes bullets good...
And use them when writing yours.
If you took some notes from this thread...
Share with your copywriting and marketing homies by retweeting the first tweet.
You don't want to keep all this to yourself. Do you?
RT 👇
Share with your copywriting and marketing homies by retweeting the first tweet.
You don't want to keep all this to yourself. Do you?
RT 👇
https://twitter.com/jakevictor_/status/1461713608371589123
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