Thread by @jakevictor_

5 objections to handle when marketing:

1. I don't see how this solves my problem,
2. I've never heard of you. I don't trust you.
3. I'm not sure I need this right now.
4. Why is it so expensive?
5. I saw a better product somewhere else...

How will you handle any of these?

So...

Let's talk about this, shall we?

1. You must do your research before you market a product.

If your customer says-

“I don't see how this solves my problem”

It's either

▪️You didn't do your research or
▪️You’re not communicating the offer well.

Find out which one it is

If you didn't do your research..

Go back to the root and see what problem your service solves.

Is this a problem everyone is complaining about?

If no...

You have to start building desire for that product

This sucks...

As it's always better to create based on existing issues

If the problem is your communication...

Ask yourself...

If I were the audience, can I tell what problem this product tries to solve?

Make changes.

Let them know the problem.

Use the same words they used when complaining...

Tell them why they must get rid of the problem now.

2. If they haven't heard of you, others have.

There are various forms of testimonials.

Use as many as you have...

Case studies...

Testimonials from people who have used your products...

Authority sites...

People believe you’re legit when others tell them you are.

So no matter how many claims you make about yourself.

If there's no sufficient social proof...

You’re just screaming at a wall.

No one will trust anything you say.

3. “It will never be this price again”

Lol...

That's one way to go about people’s indecision about buying now.

But here are two other things you can do:

- Offer a fast-action bonus that helps them solve a related problem.

You can put a timer on that.

- Tell them why they can't afford to let this problem fester.

What are the dangers of not using what you’re selling?

Apart from price...

Hit on other reasons why this problem will cost them more if they don't fix it now.

4. Don't compete with other brands on pricing.

If your audience is asking why is it so that expensive...

Then next thing to do is not cut the price to be lower than your competitors.

What about adjusting your offer?

Making it irresistible so that they never think of the price

There was a time Coca Cola’s price went up while Pepsi stayed the same.

People still bought Coca Cola because they prefer the taste to Pepsi.

If you can make your offer superior...

It becomes irresistible.

The customers will pay whatever you ask.

▪️The second thing you can do for pricing objection is...

Show them how the price compares to the result.

Show them the transformation your product brings...How their lives change

It's the same thing with B2B services.

If you can make me 100k, I have no problem paying you 10K

5. Seriously... Fix your offer

Already talked about this.

Your prospects should not not be thinking of other offers when they see yours.

As they watch your ad...

Or read your copy...

What should be on their mind is “I’ve found my solution.”

Don't be like other brands...

- Know everything about your customer.
- Use this information to make them an irresistible offer.
- Communicate your offer well.
- And smash other objections specific to your audience.

@MrLiveWrite @VolkCulture @morkly_othniel @emailapollon @SymplyBenson

You all tried. 👏

@MrLiveWrite wins this round.

This wasn't a planned thread...

But if you took some information from it...

It'll be nice if you retweeted. Won’t it?

Now go retweet the first tweet👇. Help your friends 😉

https://twitter.com/jakevictor_/status/1455865117782990850

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