Thread by @blackhatwizardd

How to get leads with cold email when you're selling a saturated service.

THREAD

"Saturation" of a service doesn't technically exist

Saturation of a combination of Angle + Offer + Market DOES.

You need to change the approach angle.

Let me walk you through some examples

You're going to take your service and section off the parts of it.

All of the things that could otherwise be sold as a downsell - you will now use as the core angle in your cold email.

EXAMPLES

Example 1:

Klaviyo email marketing

Sectioned-off downsells:

> Improving deliverability (get you out of spam and promotions)
> Creating pop-up forms
> Creating particular flows (welcome, abandoned cart)

Example 2:

Lead generation as a service

Sectioned-off downsells:

> Building lead lists (kleanleads.com, contactecom.com, uplead.com)
> Writing the scripts
> Writing the first lines (can use quicklines.ai)

Every agency is just a derivative of a SaaS and every SaaS is a derivative of an agency anyway

At the VERY BASE CORE all an agency does is execution of a particular SaaS.

Sectioned off downsell is just use of a SaaS (basically)

Example 3:

Facebook ads as a service

Sectioned-off downsells:

> Creating Tik Tok video ad creatives
> Writing the ad copy
> Creating thousands of variation of creative with a SaaS like Madgicx

Now we pick a sectioned-off downsell and use that as your core angle.

The ONLY POINT of doing this is to *get the opportunity* to get a prospect on the phone

Which gives you the opportunity to pitch your REAL, higher ticket offer

Example...

Prospect: "Thanks for getting on the phone with me. I wanted to hear more about how we can get our emails out of the promotions folder. Almost all of ours land there"

You: "Definitely Mr. Prospect, let me walk you through the specifics..."

yada yada yada

You: "Okay so we've decided we're going to work together to fix your promotion folder problem.

By the way Mr. Prospect, I signed up on your pop-up on your website and I noticed I only got 1 welcome email from you.

Is there a reason you haven't added more?"

BAM

You got them on the phone for a sectioned-off HYPER SPECIFIC issue which in turn gave you the opportunity to talk to them about what you REALLY do

This thread will find it's way into your fav agency guru's program

Learn from the source 👇

coldemailmastery.com