Ever wanted to start a SaaS?

It's a fun hobby.

On that can be sold for 10x what you make in a year.

(Get to $8.4k a month and you could sell it for a million)

But you need an idea first.

Here's 4 ways to get a big one:
1. Copy what already works

Easiest way to see what works:

Look on G2 or other review sites.

Take a look at industries where there are players that don't have the best of reviews.

For example,
We found lead-gen businesses.

We saw that people weren't loving what was on the market (too expensive, you had to use other software, bad leads, etc)

These poor reviews will show you where there's an opportunity to enter an established market & disrupt it.
You might only have to tweak one thing:

>Combine 2 steps into 1
>Pricing
>Fix the 1 thing that sucks
>Different acquisition channels
>Niche down, then expand over time

All it takes is one aspect of improvement to completely change the game.
2. What are some problems YOU encounter?

Ask yourself these questions:

>Which problems are you running into?
>What do you wish this could do?
>Do your peers, colleagues, and friends have the same problem?
>Would they be willing to pay you to create a solution?
You can even design a simple solution to these problems & tell your friends about this "cool company you found".

If they ignore it, keep digging.

If they're willing to pay for it, you might have something very interesting...
3. See the market from the perspective of a buyer

One thing I like to do:

Go into sites like Flippa, Microacquire, and Empire Flippers.

This is a great way to learn about

>other industries
>how they acquire customers
>what their costs are
>how they do their marketing
You can learn everything about a business (which can give you some ideas for YOUR business).

I don't come up with new ideas...

I copy existing ones, then use my background in sales and marketing to get new customers.
4. Partner up with big influencers that have an audience

Partnerships are awesome.

You can use your partner's audience and use the 'audience-first approach to sell them something (because they already trust your partner).
@blackhatwizardd and @Saaswiz did this with ContactEcom.com.

Two partners with complementary skills partnered up to launch a simple SaaS that solves a big problem.

You don't need to learn new things - you need someone who knows what you don't.
Enjoyed this thread?

Then you'll love what I have in store for you over the next few months.

I built UpLead, a business valued at $75 million... and now I'm sharing everything I've learned along the way on Twitter.

Follow me for more!
I share threads weekly on SaaS, Startups, Cold Email and Entrepreneurship

Follow me if you'd like to see more of those ;)
I share threads weekly on SaaS, Startups, Cold Email and Entrepreneurship

Follow me if you'd like to see more of those ;)

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More from @iamwillcannon

3 Dec
36 pieces of advice for anyone looking to start a SaaS company

MEGATHREAD:
#1 Raising your prices is the simplest way to increase your revenue.

It's scary but worth it.

You think people will leave but most won't.

Do it.
#2 Don't obsess with churn in the early days.

You're just starting.

Worrying about churn early will prevent you from seeing what makes them churn.
Read 42 tweets
1 Dec
The other day I saw this tweet by @blackhatwizardd and it got me thinking:

"What is it about unsexy businesses that make so much money?"

Here's what I found:
Unsexy businesses have 5 components:

1. Little competition
2. Little innovation
3. Big whales dominating
4. Everyone needs it
5. A lot of money

Let's dissect them one by one (your next business could be waiting)
LITTLE COMPETITION

2018: Everyone's a dropshipper
2020: Everyone's an agency owner
2021: Everyone's a crypto trader

Focus shifts from the goal (money) to the trend (where money looks easy)

Think about it:
Read 9 tweets
26 Nov
How you can build a $10,000 a month business...

... By copying an existing business and changing ONE thing about it:
I own two businesses:

1. UpLead (worth ~$75 million)

And we copied ZoomInfo.

2. Signaturely (with over 30,000 signups now)

And we copied DocuSign.

But why?
Take DocuSign ($~1.5 billion a year) for example.

DocuSign is #1... but there are hundreds of other players

There's room for many winners to build their businesses to 2M, 10M per year...

But to DocuSign? Everyone else is ants.

Numerically, a $10M/year biz makes sense.
Read 21 tweets
24 Nov
This 7-Step Cold Email Framework Helped 3,000 People Close Clients Online

//THREAD//
Step #1 - Your persona

You need to understand who your customers are.

This applies despite whether:

>they are new customers
>they are customers who already know you

I wrote a thread on this but basically:
1. Who are your current customers? Target them
2. What are their industries? Do research before reaching out
3. Target decision makers
4. What are they currently paying for?

These will save you months of pain
Read 17 tweets
12 Nov
84% of Business are UNDERVALUING their pricing

And this is stopping people from making thousands of dollars more

Here are 4 reasons you need to increase your price today

//THREAD//
1. Your Revenue Increases

Pricing above market value brings your business in more revenue

That simple

And the higher you price...

The more of a PREMIUM service you become.
2. Your Revenue Increases

Pricing above market value brings your business in more revenue

That simple

And the higher you price...

The more of a PREMIUM service you become.
Read 9 tweets
5 Nov
There are 3 ways to increase your SaaS’s value:

1/ Reduce Churn
2/ Increase LTV
3/ Get more customers

Here’s a thread on how to do each (and start making more money every month):
#1 Reduce Churn

5 steps:

Raise your prices
Allow customers to pause their account
Have a cancellation flow
Go Annual Only
Upsell on monthly or annual

I will break down each one so you can apply them to your business:
1. Raise your prices

The simple way is to raise your prices (yes really)
Raising your prices:

- Reduces churn
- Attracts higher quality customers

Cheap customers churn faster.
Read 22 tweets

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