84% of Business are UNDERVALUING their pricing

And this is stopping people from making thousands of dollars more

Here are 4 reasons you need to increase your price today

//THREAD//
1. Your Revenue Increases

Pricing above market value brings your business in more revenue

That simple

And the higher you price...

The more of a PREMIUM service you become.
2. Your Revenue Increases

Pricing above market value brings your business in more revenue

That simple

And the higher you price...

The more of a PREMIUM service you become.
3. Increase Your LTV

What people don’t realize is…

Higher ticket clients stay for longer

So your business looks better AND you attract long term partnerships

The best customers are the ones who stick around.
4. Better Customers

Higher paying customers make your business process easier

Don’t believe me?

Double your prices for 90 days and see what happens

If your revenue decreases

You can call me out of my mind
Raising your prices is a scary task at first

But guess what?

It won’t kill your business

And is better than being stuck in the commodity trap forever
There are successful guys in the Twitter sphere

They’ve reached financial freedom

And they’re living comfortably

But there are a lot of people pricing based on competitors
Don’t be one of them

Raising your prices = The best suited customers for your product

And you don’t get weekly email complaints.
Thanks for reading!

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More from @iamwillcannon

5 Nov
There are 3 ways to increase your SaaS’s value:

1/ Reduce Churn
2/ Increase LTV
3/ Get more customers

Here’s a thread on how to do each (and start making more money every month):
#1 Reduce Churn

5 steps:

Raise your prices
Allow customers to pause their account
Have a cancellation flow
Go Annual Only
Upsell on monthly or annual

I will break down each one so you can apply them to your business:
1. Raise your prices

The simple way is to raise your prices (yes really)
Raising your prices:

- Reduces churn
- Attracts higher quality customers

Cheap customers churn faster.
Read 22 tweets
3 Nov
I’ve had dozens of SaaS ideas throughout my business journey, but I don’t have the time to execute on them.

So here’s a gift.

5 ideas that you can become the founder of:

//THREAD//
Idea 1:

Problem: It's hard to pay employees in other countries

Solution: A SaaS payroll to pay remote employees in any country

Imagine paying W-2 employees remotely in 40 countries...
Not easy at all.

We need a SaaS that lets you pay someone as an employee, not independent contractors
Read 15 tweets
27 Oct
I condensed decades of SaaS and Cold Email experience in one place.

Bookmark this for when you feel stuck in your business.

MEGATHREAD:
How I built a SaaS valued at $~75 Millon (By Copying Other People):

Read 16 tweets
20 Oct
How I went from going bankrupt in the real estate crisis to building an 8 figure SaaS business.

A story thread on how to win in any market:
The story starts in the mid-2000s.

I was in real estate,

Specifically n the mortgage industry.

At this time - real estate was booming.

Everyone was purchasing and refinancing their home. Money was everywhere and I was young, dumb + naive.

I thought it would last forever.
I was doing pretty well and looking for ways to start investing & growing my net worth.

>Property values were going crazy
>I didn't know about stocks
>All the investments I knew were real estate (crypto didn't exist back then)

Plus,

I had some friends in real estate.
Read 17 tweets
15 Oct
Arguably the most difficult (yet most important) aspects of building a successful SaaS:

Getting traffic.

The more traffic you get, the more customers you get...

It's very simple.

Here's 13 golden sources of potentially millions of hits of traffic for your SaaS👇

//THREAD//
#1 Twitter personal brands

...why do you think I've been putting so much effort on Twitter?

It's a fantastic place filled with thought leaders, business people, entrepreneurs, freelancers, etc.

These people need your SaaS - use Twitter to get in front of them.
#2 Cold email

Cold email is one of the best ways to get traffic.

You can directly contact the exact people your SaaS is meant for - so start sending cold emails!

#3 Cold calling

Yes, cold calling works.

Similar to cold email,

Use it to directly contact your target market.
Read 14 tweets
13 Oct
If you were offered~ $75 million (can't disclose) for your company, would you take it?

I didn't.

Here are 5 reasons why (and why you might want to do the same someday):
And before I get into it...

The business I'm talking about is uplead.com, we build B2B prospecting lists.

And here's why I turned down ~$75M for it👇
#1 They were buying a slight majority stake (50-60%), they weren't buying 100% of the business.

I was going to be the CEO while not owning the whole business.

Selling the whole business is different than selling part of the business.
Read 10 tweets

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