I attribute a lot of my success to being really really good at email.

Here's my playbook for how you can handle 50K+ emails/year without breaking a sweat πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ First, a reframe: WHY do I do it?

I view my inbox as opportunity: a deal to close, an amazing candidate to hire or a chance to give a team-member guidance or feedback.

I promised myself I'd never be the CEO/Founder who bottlenecks my team.

And so I needed to master email.
2/ What I learned is top 1% email skills come down to 3 things:

1) Keyboard shortcuts + the right settings
2) Using the GTD System to "process" each email
3) Writing fewer and shorter emails

Let's start with how to cut down email time from hours to minutes...
3/ Inbox 0 is a must to keep your mind clear of email-related anxiety.

Those 1000+ unread are 1000+ opportunities but also 1000+ tiny to-dos taking up space in the back of your brain.

Keyboard shortcuts are the key to speedy email processing...
4/ In Gmail, you can use Shift + ? to bring the full list up on screen

Some of my favorites include:
g+i = go to inbox
c = compose
r = reply
a = reply all
x = select
e = archive

Mastering keyboard shortcuts is the start, but you need the right settings to maximize your time...
5/ Make sure to turn on auto-advance, it will keep you in the flow by moving to the next email without doing a thing. Also Send + Archive.

Block two or three 30 min sessions to review/process email.

Morning, Lunch, and Evening is all it takes.
6/ When it comes to actual responses, consider the 4Ds framework (S/O to @iansavas for the wonderful graphic and David Allen for "Getting Things Done")

To get to Inbox Zero, you must do 1 of 4 things with each email:
β€’ Delete/Archive
β€’ Delegate
β€’ Defer (snooze)
β€’ Do
7/ If you don't need to do anything or respond, go ahead and delete the email (shortcut: e for archive instead)

If someone else on your team can handle it, forward (f) with a clear request/deadline. Write down that you are waiting for a response or snooze it to a future date.
8/ If an email requires more than 2 minutes to handle, use the shortcut b to snooze it.

Pick a time amount you need to do the task/respond and schedule it in your calendar. Group certain tasks together for bigger blocks.

Doing it then will break your flow.

Last...
9/ For the <2min tasks and responses hit r and handle it.

With this approach + shortcuts, I can "process" 50 emails in <15 mins.

The most important thing is that I've seen each email so I have visibility into my org/day.

The last piece of this is actually writing emails...
10/ Here is my approach:

- Send less email! (the less you send, the less you get). Can this be a slack/phone call/text/or just sit tight?
- Keep it short, 3-6 sentences... if less, its a slack, if more, its a quick call!
- Lead with your ask/recommendation

(cont'd)
11/ - Avoid yes or no questions
- When moving a meeting to "asynch email," use Notion/Gdocs so your email is still short
- Use emojis to signal your emotions
- Don't sweat punctuation or casing
- Include deadlines and specific requests
- Add the Undo button
12/ Here's the closing thought:

Imagine if there was a tool that allowed you to know everything happening in your company in real time, delegate quickly, organize your time and paceset the organization.

There is - it's called email.

All great CEOs I know have mastered it.
13/ TLDR - Top 1% email skills to reach Inbox 0

1) Use keyboard shortcuts, the mouse slows you down
2) Snooze emails that take longer than 2 min and set aside time for them
3) Batch your emails into 3x20-30mins each day
4) Keep your replies clear and concise
14/ If you enjoyed this thread, follow me @jspujji

I tweet advice and stories about entrepreneurship and leadership like this every week.

Like this one about how my Sunday Ritual πŸ‘‡πŸ½
15/ If you enjoyed this, subscribe to my newsletter 3-1-4. It comes up every other week with 3 links, 1 thought and 4 opportunities.
getrevue.co/profile/jspujji

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More from @jspujji

10 Dec
She broke every rule and turned $70K into a $30 BILLION company

One my favorite Bootstrapped GIANTS of all time πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ Judith Faulkner was born in Moorestown NJ. Her father was a pharmacist and her mother was director of Oregon Physicians for Social responsibility.

They inspired her to do something in healthcare, but Judith followed her love of math first... Image
2/ Getting her degree in it from Dickinson College, she saw computers were the future went on to get her MS in Computer Science from University of Wisconsin.

She knew she had the skills and passion to build something BIG in healthcare and help a lot of people, but what?
Read 21 tweets
10 Dec
The FIFTH issue of my newsletter just dropped...

3 links, 1 thought and 4 opportunities.

The goal is to give you the most value for the least time every week!

ICYMI - the full content πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
#1 - Do Things That Don’t Scale from @paulg

Some of the most important yet counterintuitive advice in starting something BIG.

We take this to the extreme at GX, selling a DTC subscription over the phone before building a website.

Read (or reread) πŸ‘‡πŸ½
paulgraham.com/ds.html
#2 - Great Retention Makes You Smile

A robust explanation of the philosophy and math of retention.

My favorite part?

The β€œSmile” retention curve, when you lose some customers but those that stay ended up buying more from you.

Check it out πŸ‘‡πŸ½
articles.sequoiacap.com/retention
Read 14 tweets
2 Dec
There are so many incredible women to follow on Twitter.

And yesterday, I made a mistake.

I published a list of my favorite follows and in my haste I included no women.

Beyond being an unacceptable mistake, it's not true!

Here are my 9 favorite female followsπŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ @wes_kao

β€’ One of the best educators on the internet
β€’ Cofounded Maven and AltMBA
β€’ Marketing + Education + Entrepreneurship

My favorite tweet:
2/ @Codie_Sanchez

β€’ Super cool person and investor
β€’ Practices what she preaches
β€’ Runs over dozens of businesses

My favorite tweet:
Read 15 tweets
1 Dec
Twitter is the greatest university in the world.

The best part is real time access to a diverse set of experts

Here are my favorite 23 accounts to follow.

They delight, inspire, and teach daily πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ @businessbarista

β€’ Bootstrapped a $75MM+ business
β€’ Practices what he preaches
β€’ Fantastic Writer

My favorite tweet:
2/ @BrentBeshore

β€’ Understands how markets operate
β€’ Mental Models
β€’ Investing Advice

My favorite tweet:
Read 29 tweets
26 Nov
The LARGEST BOOTSTRAPPED COMPANY ON THE PLANET grew from 0->$500+ Billion by breaking all the rules...

You know the brand, but you don't know their story πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ Sam returned from the war in 1945 after 3 years in intelligence.

Taking a loan from his father-in-law, he bought his first store, a Ben Franklin 5 and dime in Newport Arkansas.

He didn't know it at the time, but he had one of the worst leases in retail history...
2/ His rent was 5% of sales.

No renewal clause. He had barely even read the contract.

His father-in-law was stunned by his mistake.

Most expected Sam to close shop within the first couple years. Instead, he started doing things his way...
Read 28 tweets
23 Nov
Starting a company is hard.

The hardest part: the euphoric ups followed by the VICIOUS downs

I wasn’t satisfied that this was β€œthe way it had to be”

I started digging. Worked with a coach. Read books

Here’s the #1 I learned to fight the ups and downs

I do it daily πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ First, let’s back up.

One thing entrepreneurs all have in common is that we are HUMAN.

Newsflash: Humans weren’t designed to be happy. We were designed for one thing: survival.

Now if you were designing an animal to survive, what are some things you may give it?
2/ How about an alert system?

Something to let them know they should be careful or stop doing something: EMOTIONS

Fear - what wants to be paid attention to?
Anger - what wants to be stopped?
Sadness - what wants to be let go?
Joy - what Wants to be celebrated?

What else?
Read 20 tweets

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