2/ Web3 is pitched as a revolutionary technology and “the future of the internet.”
That’s a lot of hype to live up to. Claims like that, however true they might be, open web3 up to unfair criticism.
Let’s talk about its future, and separate facts from the hype.
3/ First: What is web3?
Web3 fundamentally alters our relationship with data and ownership on the web.
How? By open-sourcing information on the blockchain.
Web3 enables decentralized networks to freely interact with code, data, and contracts—unlocking novel use cases.
4/ Web3 also enables developers to connect decentralized apps (dapps) and user data via networks of open-source code.
What it means: You’ll enjoy integrated and customized experiences across the internet, taking all your info and assets along with you.
5/ The result: a fundamental shift towards decentralization. The disintermediation of institutions like banks, record labels and wholesalers. The adoption of new data structures for the web.
But how far will we go? And what are the costs?
Here’s what people get wrong. 👇
6/ “It’s expensive”
Blockchains cost money to operate, it’s true. Transactions have to be validated across a distributed network of computers.
And some of those network fees are prohibitive, especially when floods of transactions are bogging down the system.
Web3 will eventually be supported by an abundance of affordable blockchains.
8/ Here’s a fact: the majority of web3 benefits are free.
-setting up a crypto wallet
-signing contracts
-logging in across the net with your web3 tokens
-viewing public ledgers of transactions
-interoperability of your tokens
You don’t need a $100k NFT to benefit from web3.
9/ “It’s unsustainable”
Validating the network today costs too much energy, period. But technological revolutions require investment.
If we halted all progress due to energy concerns, we may as well shut down the entire economy—from Apple to Amazon.
10/ Still, we can’t dismiss these concerns. We must make quantifiable progress here, and in fact, we are. Ethereum’s deflationary mechanisms and transition to a proof of stake model, e.g., will significantly reduce consumption.
Every day the technology gets more efficient.
11/ “It’s insecure.”
Skeptics are concerned: "Can my data be manipulated? Hacked?"
Fair questions, considering we’ve always been taught to only trust institutions with our data.
12/ Crypto means we’re more responsible than ever for the security of our assets.
It’s also early enough that we’re significantly vulnerable to phishing attempts and security flaws.
13/ Fact: blockchains promise a fundamental upgrade to security, simply by removing third parties from the equation.
Centralized companies, from Facebook to Wells Fargo, hold your data behind inaccessible vaults.
Web3 makes you the default custodian of your assets.
14/ “Everything will be decentralized.”
No. Decentralization offers network benefits, but can lead to too many cooks in the kitchen. It’s a perilous balancing act.
Web3 promises a more decentralized world—but not an entirely decentralized one.
15/ “It’s inaccessible.”
Accessibility is probably the most valid critique of web3.
The learning curve is steep. Developers have not figured out how to mainstream skeptical users. There are many obstacles to overcome, and it is early days.
16/ However, some of the brightest talent in the world is entering web3, and the ecosystem is receiving billions in venture capital with the goal of creating more consumer on-ramps.
Web3 onboarding is getting more mainstream by the day. Still, let’s acknowledge this weakness.
17/ “It’s niche.”
An unfair criticism. Web3 enables broad, undeniable utility.
-one login across the web
-disintermediation of third parties
-secure, instant contracts
-stakeholder voting power
-monetization for artists & creators
Web3 promises something for everybody.
18/ Important: Understand that the “composability” of web3 will accelerate software development and innovation at an unparalleled rate.
What’s composability?
Composability means that web3 apps are interoperable. Networks that were closed, are now becoming open.
19/ Composability means developers can take existing programs, and build on top of them. This open code and interoperability enables a multitude of use cases:
-developing new dapps
-modifying and improving existing dapps
-seamlessly connecting existing dapps to each other (!!!)
20/ In web2, companies such as Facebook had to bootstrap user data to build efficient algorithms from the ground up—by collecting user preferences over time.
Web3 companies open-source that data immediately. Quality networks and recommendations can be generated in minutes.
21/ Web3 enables us to trust and verify. To build superior platforms. To help create the building blocks for a more democratic society.
It is, in fact, the future of the internet.
22/ Thx for reading.
If you liked this thread, follow along with me @chriscantino to learn more about web3 and crypto.
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It took seven years, but we finally earned a $100M+ exit.
So many hard-learned lessons—hopefully sharing them here will give you an advantage.
A checklist of everything it took. 🧵
🌀 Product, Pt. 1: The Star of Your Business
☑ Root product development in customer intel + feedback
☑ Insert your brand into customer routines
☑ Substantiate claims with case studies and focus groups
☑ Research + incorporate third party data; monitor + explore trends
🌀 Product, Pt. 2
☑ Consistently test + iterate; development is never done
☑ Quality check partners like your brand depends on it
☑ Nail a pricing and loyalty strategy
☑ Expand into categories that are not just opportunistic, but construct a larger brand narrative
1/ How to turn your friends and family on to crypto, NFTs, and web3—without overwhelming them. 🧵
2/ Let’s begin with the most important principle: don’t be heavy-handed.
People are right to be skeptical of crypto. There’s been a lot of conflicting information and concerns about security. The last thing you want is to be seen as a salesperson or a zealot.
Go at their pace.
3/ Start with audio. 5,000 articles are dense and inaccessible. The written word can reinforce feelings of confusion.
Instead, send a conversation—something that makes them feel like they’re in the room. This @cdixon@naval chat is a great place to start.
-infinite royalties for artists
-ownership for communities
-24/7 marketplaces
-token-gated unlocks
That’s all well and good, but what NFTs do next is going to 🤯 your mind. 🧵
2/ Retail
Retailers from 7-11 to Gamestop will use NFTs to incentivize IRL transactions, leveraging creators to drive traffic to storefronts.
For example, Yeezy NFTs that only unlock with purchases from Gap stores, or NFTs that unlock exclusive features for Tesla vehicles.
3/ Services
NFTs will unlock access to services and hobbyist communities. Q&As and tutorials with influencer chefs, photographers, doctors, and niche enthusiastic communities will boom.
This will also extend into IRL services like transportation, hotels, and massages.
1/ What Nintendo’s history teaches us about the future of NFTs and intellectual property. 🧵
2/ Today, Nintendo is the best-selling console on the planet, with a market cap of $50B. Mario & friends are worth more than Twitter and Dogecoin.
But they got their start in 1889, selling hand-painted playing cards—an emerging category of tradeable gaming collectibles.
3/ Think of these as Nintendo’s “genesis” drop: establishing their IP with physical, collectible tokens.
Today, NFTs are in the “trading cards” phase; the difference being that ownership is recorded on the blockchain, providing increased utility and liquidity for token holders.
1/ The odds were stacked against us: bootstrapped, crowded category, no network to speak of.
But we sold our startup for $100M+ thanks to an exceptional product—and some original marketing.
Marketing strategies we used to beat out the competition. 🧵
2/ Invest in personal relationships 🤝
☑ Wine and dine your partners. Send cards. Text them. Move the needle 5%, and you win the edge over your less-engaged competition
☑ Recognize network effects take years to build. Connections you make in year one will 10x by year five
3/ Write candidly to engage 💁
☑ Your biggest advantage is your authenticity—develop a voice and be honest af
☑ If you wouldn’t text it to your friend, don’t use it in your copy
☑ Share customer convos on social, thereby inviting more and creating a flywheel