Quick creative analysis of one of my favorite brands Waterdop🔥
They have a heavy focus on UGC (sorry AGC @herrmanndigital 🤣)
You will see some interesting elements and patterns.
Ready?
Let's dive in👇👇
1/5 Thumbnail analysis:
👉Face. It always grabs attention.
👉"Ask Me!" Headline - It's native and it points out one of the BIG problems of the target audience
👉They show the product
👉Subtitles point out the same problem
2/5 Hook analysis👇
Visuals:
They start with the talking head but immediately switch to "how to" use a product and then they switch back to the model.
Text:
They point out the problem and EASY transition to the solution.
I like how they point out that this solution is easy.
3/5 Product introduction:
👉Visuals have a similar pattern. Talking head but then they switch to product-focused visuals in a very native way.
Product benefits:
👉Packed with Vitamins & the bottle is beautiful
👉Visuals are the same pattern
👉"Ask Me!" headline is always there
4/5 CTA:
Done in a very native way: "I mean, come one. So go on and check it out."
And then they stop the video with an image of their starter pack and another value prop "Drink More"
5/5 Their pacing is great.
Really quick but not too quick so you can consume all the information but you don't get bored.
And if you look at their library. They have a ton of similar ads. So these must work well.
If you find this 🧵valuable please share it with the world😊
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I get a lot of DMs on how I write scripts. So here is my template & this is how I work👇
👉First I work on the voice-over segment which sets the tone for a whole video
👉Then I support that voice with various visuals. I'm trying to have at least 3 camera angles
[read more]👇
👉Captions are sometimes just keywords or full subtitles. Sometimes "native" sometimes "on brand"
👉Then I include feelings. This is for a content creator. This video is pretty happy so it's really straightforward
[there is more]👇
Most of the b-roll footage is done in my studio but sometimes I want my creator to try something unique.
I shoot my ideas where I position the camera as I want it and send them examples.
Then I screen-record myself and send my ideas to the creator.
I am overlooking 35 accounts right now and I analyzed the best hooks [stop scrollers] in the last 30 days💪👇
P.S:
No5 is really interesting 🙂
👇
Hook 1: 52.24%
Product: Ergonomic chair
Visual: A model sitting on a chair and adjusting it
Camera angle: Directly in front of the camera. Office in the background
The main headline in the first frame: The office chair redefined!
Angle: Clear product explanation
Hook 2: 61.09%
Product: Ergonomic chair
Visual: A model is holding his lower back and he is in pain
Camera angle: Directly in front of the camera. Sitting behind the office desk.
The main headline in the first frame: How to fight lower back issues?
Angle: Lower back problems