A viral loop is when using the product gets more customers in.
3 viral loop examples for getting new users
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3 viral loop examples for getting new users
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A product needs a constant supply of new users at the top of it’s sales funnel to thrive.
Advertising can do this too.
Driving this growth can be an inherent part of the product itself.
Some examples to think about using in your product.
Advertising can do this too.
Driving this growth can be an inherent part of the product itself.
Some examples to think about using in your product.
#1 Linkedin’s contacts importer:
When setting up your LinkedIn profile you get an option to share this new profile with your contacts.
If a contact is not already on LinkedIn, they get would get an email asking them to become a part of LinkedIn
When setting up your LinkedIn profile you get an option to share this new profile with your contacts.
If a contact is not already on LinkedIn, they get would get an email asking them to become a part of LinkedIn
This drives tremendous growth for LinkedIn, even now.
#2 Paypal’s cashback schemes:
Paypal right at the beginning would give $20 to anyone opening a PayPal account, and another $20 for referring another user to open an account. Later they dropped the reward to $10 and eventually to $5 per signup or referral.
Paypal right at the beginning would give $20 to anyone opening a PayPal account, and another $20 for referring another user to open an account. Later they dropped the reward to $10 and eventually to $5 per signup or referral.
Paypal was the first to come up with this, we see cashbacks all around us, being used to entice new users to join.
Cash is a good motivator for behaviour change.
Referral schemes work because new customers might want to use your product as an opportunity for income.
Cash is a good motivator for behaviour change.
Referral schemes work because new customers might want to use your product as an opportunity for income.
#3 Powered by messages:
Think of the “Sent from iPhone” email footers.
Or website chat modulies displaying the “powered by Intercom/Drip/[insert live chat provider here]”
Think of the “Sent from iPhone” email footers.
Or website chat modulies displaying the “powered by Intercom/Drip/[insert live chat provider here]”
Twitter clients have a way of sharing sent from at the end of each tweet.
All great viral loops are a form of free advertising.
Some more obvious than others.
Some more obvious than others.
Hopefully you’ll start seeing viral loops in the products you admire and start using them for your benefit.
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Here’s an example of #3 kind of viral loop
A twitter style powered by message
A twitter style powered by message
https://twitter.com/linuz90/status/1469634225188003844
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