5 ways to influence purchases on landing pages
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Prospective customers don’t want to listen to you selling.
But they’re on your page, so they do want to buy.
They want to learn about what others have to say about your product.
Your customers want to learn about benefits from other customers.
But they’re on your page, so they do want to buy.
They want to learn about what others have to say about your product.
Your customers want to learn about benefits from other customers.
Your sales landing page has benefits. What it needs is social proof.
Some ways to add social proof.
Some ways to add social proof.
#1 Testimonials:
Especially great from expert or celebrity users.
Till you get those, you can generate testimonials from users who are already on your platform.
Reach out to them for one liners on why they like your product
Especially great from expert or celebrity users.
Till you get those, you can generate testimonials from users who are already on your platform.
Reach out to them for one liners on why they like your product
#2 Case Studies:
Especially great for B2B apps or products with a diverse range of features.
It’s very persuasive to see how other companies in the same space are using a product on a pricing page.
Build out a page for each case study to get the maximum value. #SEO
Especially great for B2B apps or products with a diverse range of features.
It’s very persuasive to see how other companies in the same space are using a product on a pricing page.
Build out a page for each case study to get the maximum value. #SEO
#3 Reviews:
Customer generated reviews are the norm in e-commerce domain.
It’s easier to get these reviews.
User generated content can go both ways.
It might be something that you curate as well.
Customer generated reviews are the norm in e-commerce domain.
It’s easier to get these reviews.
User generated content can go both ways.
It might be something that you curate as well.
#4 Social Media:
Similar to user generated reviews, social media mentions can be curated right where the most persuasion is needed.
Sign up or buy now pages can benefit from a twitter mention or an instagram story.
Similar to user generated reviews, social media mentions can be curated right where the most persuasion is needed.
Sign up or buy now pages can benefit from a twitter mention or an instagram story.
#5 Trusted sources:
This needs a little more work - but if you’ve been mentioned on other blogs or publications - it’s best you tell your prospects
This needs a little more work - but if you’ve been mentioned on other blogs or publications - it’s best you tell your prospects
Stop what you’re doing and go find that space to add social proof.
https://twitter.com/tundeflo/status/1344052441445236740
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