The 7 wisest threads of 2021:
7. 12 Lies You Were Told Growing Up:

Author: @aaditsh , student of life

What you'll learn: Aadit dispels common misconceptions about success.

6. 15 Of The Smartest Things Ever Said

Author: @blakeaburge , educator / philosopher and nicest guy on Twitter

What you'll learn: 15 points of self-reflection from some of history's most impactful figures.

5. 30 Contrarian Truths About Business

Author: @sweatystartup , self-storage and real estate entrepreneur

What you'll learn: how to find competitive advantages, ignore the hype, and what it really takes to be an entrepreneur.

4. The Most Powerful Paradoxes Of Life

Author: @SahilBloom , investor and entrepreneur

What you'll learn: counterintuitive truths about how life really works.

3. 10 Ways to Reconnect with Your True Self

Author: @MishadaVinci , entrepreneur of human potential

What you'll learn: how to stop imitating and rediscover your authentic voice.

2. How to Know If You're Growing

Author: @chrishlad , the frameworks guy

What you'll learn: a simple test to gauge whether you're pushing yourself or not.

1. The Spiritual Path

Author: @theryanking , founder of 2 unicorn businesses

What you'll learn: how to align your mind, body and spirit.

That's it.

If you've learned something, please retweet to share with friends.

Pls share your favs in comments.

I often write about startups and marketing, but it's the end of year - when else am I going to stop to reflect on what really matters? @bbourque

Be well my friends.

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More from @bbourque

11 Dec
The 5 best copywriting threads of 2021:
5. Good vs Bad Copywriting

Author: Dickie Bush, cofounder of Ship30for30 and a masterful teacher of effective writing.

You'll learn: how to walk your customer skillfully from their problem to your solution:

4. 11 Copywriting Frameworks

Author: Blake Emal, CMO at Copy AI

You'll learn: 11 blueprints for writing that sells:

Read 8 tweets
10 Dec
The most profound impact the metaverse will have?

It's not:
-NFTs
-Video games
-Community
-Tokens

It's much bigger, and way more awesome than that...

And no one is talking about it.

Let's dig in:
Bias in the pre-internet economy

Before the internet, most jobs took place in-person, among physical groups of people.

Despite the range of human talents, most people were judged largely by whether they were:

- Attractive
- Confident
- Persuasive
- Sociable
Those who lack these qualities, despite whatever extraordinary talents they may have, are marginalized by the rules of the in-person game.

They are doomed to participate in a system that limits their potential.
Read 7 tweets
9 Dec
Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:
1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter empire:

2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach SEO:

Read 8 tweets
5 Dec
There are 266,000,000 Google results for "conversion optimization".

Don't read them.

I'm going to walk you through a much better approach that you've never heard of:
Quick PSA:

These threads take time and the info I'm about to give you could make you a lot of $$$$.

All I ask is that you retweet the main tweet above ☝️to share the knowledge.

Thank you 🙏

Now let's get started...
I'm going to walk you through a technique called hunting a Vector of Value.

A "vector of value" is a set of website changes over time as a company hones in on what customers really want from it.
Read 18 tweets
3 Dec
Should your startup hire a growth marketer or use an external agency?

Some thoughts from our $1 billion journey at SmartAsset:
The dilemma:

Most founders aren't marketers & struggle to find someone to jumpstart their growth.

Hiring a growth marketer is scary: anyone can call themselves a growth marketer.

Hiring an agency is scary: they charge 10-15% of ad spend and have minimums.

What to do?
Ask yourself: does marketing need to be a core competency?

If yes, then you need growth marketers.

Your marketing machine will become part of your moat over time.

The last thing you want is to over rely on external expertise.
Read 17 tweets
1 Dec
Most Things Worth Doing Are Hard.

But humans are pretty good at doing hard things.

15 EPIC achievements and their cost in lives and treasure, from 2600 BC to the present:
The Great Pyramid of Giza

What: largest pyramid ever built, served as a tomb for Egyptian king Khufu.

When: built over 20+ years around 2600 BC

Cost: required 2.3 million blocks of stone and a daily workforce of 20K laborers.

Impact: tallest building in world for 3,800 yrs
The Great Wall of China

What: 15-50 feet high, 13,000 miles long

When: began around 5th century B.C. and continued for 2,000 years

Cost: workforce in millions. Estimated 400,000 people died during construction.

Impact: largest architectural project ever undertaken
Read 18 tweets

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