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17 Dec, 7 tweets, 3 min read
The 5 best startup bootstrap threads of 2021:
5. Copy Success then Differentiate to Win

Author: Will Cannon, founder of Uplead and Signaturely

What you'll learn: how copying successful businesses can get you to a $75M valuation

4. Take Something You Use and Productize It

Author: Jesse Pujji, founder of @ampush

What you'll learn: how he bootstrapped an offshore services company to $50K MRR in 100 days:

3. 14 Free Marketing Tactics for Bootstrapping

Author: Aazar Shad, growth marketer at @synthesischool

What you'll learn: marketing tactics that work but won't cost you a dime

2. A $100M Alternative to the Hustle Mentality

Author: Jaime Schmidt, founder of Schmidt's Naturals

What you'll learn: principles she used to bootstrap to $25M in revenue

1. How to Buy a Tiny Brand and Scale to $1K/Day

Author: Colin Landforce, serial entrepreneur

What you'll learn: how his wife bought a small DTC business and tweaked it to start earning $1K/day.

That's it.

If you enjoyed this, please retweet because your friends may enjoy it too.

Follow me @bbourque for threads on startups and marketing.

Be well my friend.

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Brian Bourque Profile picture
15 Dec
The 7 wisest threads of 2021:
7. 12 Lies You Were Told Growing Up:

Author: @aaditsh , student of life

What you'll learn: Aadit dispels common misconceptions about success.

6. 15 Of The Smartest Things Ever Said

Author: @blakeaburge , educator / philosopher and nicest guy on Twitter

What you'll learn: 15 points of self-reflection from some of history's most impactful figures.

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Brian Bourque Profile picture
11 Dec
The 5 best copywriting threads of 2021:
5. Good vs Bad Copywriting

Author: Dickie Bush, cofounder of Ship30for30 and a masterful teacher of effective writing.

You'll learn: how to walk your customer skillfully from their problem to your solution:

4. 11 Copywriting Frameworks

Author: Blake Emal, CMO at Copy AI

You'll learn: 11 blueprints for writing that sells:

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Brian Bourque Profile picture
10 Dec
The most profound impact the metaverse will have?

It's not:
-NFTs
-Video games
-Community
-Tokens

It's much bigger, and way more awesome than that...

And no one is talking about it.

Let's dig in:
Bias in the pre-internet economy

Before the internet, most jobs took place in-person, among physical groups of people.

Despite the range of human talents, most people were judged largely by whether they were:

- Attractive
- Confident
- Persuasive
- Sociable
Those who lack these qualities, despite whatever extraordinary talents they may have, are marginalized by the rules of the in-person game.

They are doomed to participate in a system that limits their potential.
Read 7 tweets
Brian Bourque Profile picture
9 Dec
Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:
1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter empire:

2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach SEO:

Read 8 tweets
Brian Bourque Profile picture
5 Dec
There are 266,000,000 Google results for "conversion optimization".

Don't read them.

I'm going to walk you through a much better approach that you've never heard of:
Quick PSA:

These threads take time and the info I'm about to give you could make you a lot of $$$$.

All I ask is that you retweet the main tweet above ☝️to share the knowledge.

Thank you 🙏

Now let's get started...
I'm going to walk you through a technique called hunting a Vector of Value.

A "vector of value" is a set of website changes over time as a company hones in on what customers really want from it.
Read 18 tweets
Brian Bourque Profile picture
3 Dec
Should your startup hire a growth marketer or use an external agency?

Some thoughts from our $1 billion journey at SmartAsset:
The dilemma:

Most founders aren't marketers & struggle to find someone to jumpstart their growth.

Hiring a growth marketer is scary: anyone can call themselves a growth marketer.

Hiring an agency is scary: they charge 10-15% of ad spend and have minimums.

What to do?
Ask yourself: does marketing need to be a core competency?

If yes, then you need growth marketers.

Your marketing machine will become part of your moat over time.

The last thing you want is to over rely on external expertise.
Read 17 tweets

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