Do you still write "Conclusion," "Wrapping Up," "Final Thoughts," and more while writing the end of your blog?

Here is what you should put instead,

[A Thread]

#contentcreation
1. Give your readers an action item

For example: Go, get your featured snippets now!

Blog source via @missivedigital: missivedigital.com/how-to-optimiz…
2. Ask a question to your audience to invoke thinking-process

For example: Why should you migrate to cloud-native?

Blog Source via @TechBlocks: tblocks.com/articles/cloud…
3. Help them with a suggestion to take the next step

For example, It's time you go keyword-specific
4. Give proof to what you suggested

For example: 90% of products failed, don't let yours.
5. Write a sentence that invokes thinking

For example: Future of Indian eCommerce is Booming, we are on the growth wave…

Blog source via @e_keeda: ecomkeeda.com/future-of-indi…
In short, make your last H2 of the blog intent-specific, keyword-focused, and decision-driven for your audience and search engines to make your blog drive results.

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More from @himani_kankaria

21 Dec
How often do you check if your content is performing?

Some say, "We are able to see it impacts the keyword ranks."

Is that the only thing you should look at? 🤔

Here are a few KPIs you must set for your content,

[A thread]

#contentcreation #contentstrategy
1. Visibility of the content week over week

Check impressions for the targeted keywords in GSC Image
2. Average time people spend on your content on a monthly basis

Check Avg. Session Duration in Google Analytics. Image
Read 9 tweets

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