"How often do you optimize content?" 🧵

⏩ Whether you are a B2B, SaaS, tech, or a publishing company, you invest a lot of time publishing the content but hardly think of optimizing it.

A thread on how often you should optimize content, which depends on👇

#SEO 1. What industry you are in - If you are a publishing site, your revenue comes from the top-ranking pages. You have to optimize content again in 6 months.

Ex: If you optimize in March, re-optimize it again in Sept.

But if you're in B2B or SaaS, it can take place in 2 months.

What should your digital marketing strategy include?

December is all about preparing for the next year's digital marketing strategy and before it's too late, I thought to share this.

Most of the marketers miss out on many of the below.

A Thread...

#DigitalMarketing 1. Results achieved in this year vs previous year

- Number of MQLs generated, from which channels
- Number of SQLs converted, from which content
- Channel-specific traffic
- CTR
- Impressions

How often do you check if your content is performing?

Some say, "We are able to see it impacts the keyword ranks."

Is that the only thing you should look at? 🤔

Here are a few KPIs you must set for your content,

[A thread]

#contentcreation #contentstrategy 1. Visibility of the content week over week

Check impressions for the targeted keywords in GSC

Do you still write "Conclusion," "Wrapping Up," "Final Thoughts," and more while writing the end of your blog?

Here is what you should put instead,

[A Thread]

#contentcreation 1. Give your readers an action item

For example: Go, get your featured snippets now!

Blog source via @missivedigital: missivedigital.com/how-to-optimiz…