Thread by @himani_kankaria

How often do you check if your content is performing?

Some say, "We are able to see it impacts the keyword ranks."

Is that the only thing you should look at? 🤔

Here are a few KPIs you must set for your content,

[A thread]

#contentcreation #contentstrategy

1. Visibility of the content week over week

Check impressions for the targeted keywords in GSC

2. Average time people spend on your content on a monthly basis

Check Avg. Session Duration in Google Analytics.

3. Traffic it brings monthly

You can check that in Google Analytics

4. Conversions, in any form, check monthly

Be it newsletter sign-up, webinar registrations, MQLs or SQLs, keep checking monthly in Google Analytics

5. Percentage difference in the CTR for the keywords with the most search volume week over week, especially with the new content

Check GSC

6. Content achieving featured snippets - check week over week for its consistency

Check @semrush or any other tool you use to check if your keywords still own featured snippets

7. Pages they visit from the content week over week to check if they click the linked pages or the menu

For this, you need to have a CRO tool where you need to see the video recording of what people click after landing on your content page.

Most of these things should be checked week over week to make sure every penny spent on the content maximizes ROI.

#contentcreation #contentperformance