Studied history of three different brain implants for medical uses (Neuropace, Second Sight, and Stentrode).
The average time from conception to selling the product is 16 years!
Half of this time is R&D and the other half FDA-required clinical trials.
Even after FDA approval, the use of these devices is legally restricted by FDA to people suffering from extreme cases of diseases.
For example, the company that makes this artificial retina (Second Sight) estimated their approved market to be (just) 1500 people in the US.
With 16 years to launch and target market of 1500 people, no wonder this artificial retina costed $150,000.
Unfortunately, they stopped developing this because it wasn't financially attractive.
With such an extensive regulatory process and approval for such narrow patient populations, developing next-gen therapies or medical devices for any startup is impossible.
Forget about 16 years of patience for entrepreneurs, where will they get investors for this entire journey?
Also, it's interesting to see even Neuralink following very similar timelines.
They launched in 2016 and they might start the first clinical trial only in 2022 or 23, which is 6-7 years from inception.
A proper trial will take them 6-8 more years.
So they'll also take ~15 years from launch to the first product in the market.
Similar technology (BrainGate2) has been in clinical trials since 2009 and they expect to finish their trials by 2026.
Consumers hate getting sold to, companies love it.
a 🧵
1/ Many failed B2C products might have worked out if consumers had the patience to understand what the product might do for them.
2/ But consumers are impatient and if the value is not delivered immediately and continuously, they stop engaging and abandon the product that could have been valuable later.
Notes from the #book "Dreams of a final theory" by Steven Weinberg, who won the Nobel Prize in physics in 1979 for unifying electromagnetism and weak nuclear force.
a 🧵
1/ First, a brief on Steven Weinberg.
What amazed me was that he kept working as a professional scientist until the very end.
His last paper uploaded on Arxiv was in Jan 2021 and he passed away in July 2021 at the age of 88.
Your product’s price determines your business playbook
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1/ The price of products determines all other components of the business.
This happens because price influences the number and type of available customers in the market (higher the price, lower the number of customers and the corresponding premium positioning that’s required).
2/ This in turn determines:
• the distribution channels you need to tap in order to reach the target market,
• cost of customer acquisition,
• cost and nature of sales and service process, and
all that in turn determines the organizational structure.