The key question is: if non-invasive eye tracking gives people with disabilities a better data output rate, how can anyone get excited about state-of-the-art BCI research today?
Perhaps in future BCI may surpass traditional methods, but today it is inferior to simpler methods.
This lack of competitiveness is ironically what will delay further progress because it's notoriously hard to convince patients to undergo brain surgery for benefits equivalent or similar to non-surgical methods.
And you need human experiments to do research in making this better
I guess this is why progress in implanted brain interfaces is slow.
Matrix in real life isn't coming anytime soon.
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Consumers hate getting sold to, companies love it.
a 🧵
1/ Many failed B2C products might have worked out if consumers had the patience to understand what the product might do for them.
2/ But consumers are impatient and if the value is not delivered immediately and continuously, they stop engaging and abandon the product that could have been valuable later.
Notes from the #book "Dreams of a final theory" by Steven Weinberg, who won the Nobel Prize in physics in 1979 for unifying electromagnetism and weak nuclear force.
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1/ First, a brief on Steven Weinberg.
What amazed me was that he kept working as a professional scientist until the very end.
His last paper uploaded on Arxiv was in Jan 2021 and he passed away in July 2021 at the age of 88.
Your product’s price determines your business playbook
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1/ The price of products determines all other components of the business.
This happens because price influences the number and type of available customers in the market (higher the price, lower the number of customers and the corresponding premium positioning that’s required).
2/ This in turn determines:
• the distribution channels you need to tap in order to reach the target market,
• cost of customer acquisition,
• cost and nature of sales and service process, and
all that in turn determines the organizational structure.