Thread by @ecomchasedimond

40+ #emailmarketing tactics

> response-boosting
> sales-increasing
> earnings-per-sub-multiplying

A comprehensive list that works for

- Courses
- Services
- Ecom
- High-ticket
- Low-ticket
- Physical
- Digital
- B2B
- B2C

Just bloody works

Guest thread by @nabeelazeezdxb

👇

Before we get started I'd like to let you know that this thread took about an hour to put together.

Writing and formatting a thread like this takes work.

I'd be very grateful if you did me a favor and RT'd the first tweet in this thread.

Thank you :)

Now let's begin 👇

Email marketing tactic 1:

Send more emails. A lot more emails.

Email marketing tactic 2:

Resend to non-buyers.

Not just non-clickers/non-openers.

Email marketing tactic 3:

Never assume your subscriber read, opened, or even saw your email in their inbox.

Email marketing tactic 4:

When composing or designing an email, think mobile-first.

Short sentences.

Short paragraphs.

Email marketing tactic 5:

Ask subscribers to add your email address to their contacts, move you to the primary inbox, and mark you as important.

Email marketing tactic 6:

Ask them to buy something as soon as they subscribe.

Email marketing tactic 7:

Only use discounts to reward your best subscribers and customers.

Email marketing tactic 8:

Before a big promotion, ask your subscribers what they want.

Email marketing tactic 9:

Ask your subscribers to reply to emails.

Email marketing tactic 10:

Send *true* plain text emails from time to time.

It's a plain text email if you can't hyperlink.

E.g. Some big ESP's plain-text option aren't true plain text because you can hyperlink.

Email marketing tactic 11:

Don't try to be clever in your subject lines.

Email marketing tactic 12:

The best subject line has

benefit + specificity + curiosity

Email marketing tactic 13:

Keep your subject line under 30 characters.

Impossible with every subject line, but try.

That's what fits on a mobile screen.

Email marketing tactic 14:

Don't copy the subject line or email style of gurus or big brands.

Email marketing tactic 15:

Use the preview text to amplify your subject line.

And always use the preview text.

Email marketing tactic 16:

If your email software doesn't have a field to add preview text,

Use the first line of your email as the preview text.

Email marketing tactic 17:

Don't just say click here or buy now.

Re-state the benefit in your call to action.

This is a CALL-TO-VALUE.

Email marketing tactic 18:

The first line of your email must grab the reader by his or her throat.

Email marketing tactic 19:

In the first few lines, let the reader know why they need to read your email.

Tell them what's in it for them.

Email marketing tactic 20:

Delete your introduction. Start your email in the middle of the action.

Email marketing tactic 21:

Images should serve a purpose. Don't just include them to make the email look nice.

Email marketing tactic 22:

Resize and compress your images before adding them to your email.

Email marketing tactic 23:

The offer is everything.

You don't need design or copy to sell 50% off storewide.

Email marketing tactic 24:

Embed countdown timers when you want to add urgency.

@Sendtric has a free one that's easy to use.

Email marketing tactic 25:

During a promotion, email at least twice a day.

Once in the morning.

Then resend that email to non-buyers in the evening.

Email marketing tactic 26:

On the last day of a promotion send an 18-hour and 4-hour cart-closing email to everyone.

Email marketing tactic 27:

Immediately ask buyers to buy again - upsell, cross-sell, or give them a discount on their next purchase.

Do this in your post-purchase funnel and emails.

Email marketing tactic 28:

Send your email from a person rather than a brand.

Nabeel Azeez > Nabeel at Dropkick Copy > Dropkick Copy

P.S. Follow @nabeelazeezdxb if you want to build your brand and grow your business.

Email marketing tactic 29:

Include a photo of the email sender in the sign-off.

Link that image to your product/service/lead generation.

Email marketing tactic 30:

Don't add links too early in your email.

You're wasting an opportunity to persuade them to buy.

Email marketing tactic 31:

List segmentation is a waste of time until you hit 10k subscribers.

Use that time and energy to write and send more emails.

And you’ll make more money per email.

Email marketing tactic 32:

A/B testing is a waste of time until you hit 5-7k+ subscribers.

Statistical significance.

Email marketing tactic 33:

The most likely person to buy from you is someone who has already bought from you.

Treat your customers better than you treat everyone else.

Email marketing tactic 34:

Pay more attention to the subscribers and customers who engage with and buy from you.

Don't waste your time on unengaged subscribers and non-customers.

Email marketing tactic 35:

Segment customers by:

Recency - when did they buy last?
Frequency - how often have they bought?
Monetary - how much have they bought?

Email marketing tactic 36:

Take your best-performing email campaigns and add them to your autoresponder sequence.

Email marketing tactic 37:

Make your autoresponder sequences longer.

90 days > 60 days > 30 days

Nurture sequence
Post-purchase
Abandoned cart
Etc.

Email marketing tactic 38:

Use video landing pages as a bridge between your email and product page.

Perfect for testimonials.

And you control the user experience.

Email marketing tactic 39:

The weaker your product page (conversion rate)

The longer your email needs to be

And vice versa.

Email marketing tactic 40:

When you have a high-converting product page

Sell the click over selling the product.

Email marketing tactic 41:

Make sure the page you're sending subscribers to loads in less than 3 seconds.

Email marketing tactic 42:

When resending an email, change the:

- Subject line/preview text
- Email copy or style (text vs. design)
- From name (optional)

Make it look like a brand new email.

Email marketing tactic 43:

When emailing from a new domain, let your email software handle authentication.

Switch to authenticating from your domain after 6 months of good email habits.

Email marketing tactic 44:

Regularly prune your list of unengaged and inactive subscribers.

Send a re-engagement email first, then delete with extreme prejudice.

Did you enjoy this thread?

Was it valuable?

Want more like it?

Follow @NabeelAzeezDXB