Thread by @JemBourouhDE

80% of Dropshippers do this wrong: Focusing too much on ads and neglecting on building a high-converting store that generates high ROAS and enables you to scale.

Our secret CRO-Framework will help you generate more sales @CarlWeische @LarsSchrder77 @realyengub

🧵 THREAD (1/13)

Quick Maths behind CRO

Regular Store: 100.000 Visits x 2% CR x 75$ AOV = 150.000$ monthly revenue
Optimized Store: 100.000 Visits x 4% CR x 75$ AOV = 300.000$ monthly revenue

CRO is the fastest way to truly explode the number of sales your store generates.

(2/13)

First Essential: Congruency

Ads need to draw attention and create interest. Landing Pages should persuade and sell.

Congruency between both is the key component to actually making the sale.

Therefore use the same Images, Headlines, and Offers throughout your funnel.

(3/13)

Second Essential: Flawless Customer Journey and UX

There are two things that drive conversion on any website: the content and design of your site, which we've all mastered by now.

(4/13)

If you want to really turn heads (and generate more customers), it helps a lot if one can easily find their way around.

(5/13)

Landing Page

The first step to conversion is with your ads. We all know this, but your landing page will make or break any campaign!

#1 Create Congruency to your Ads
#2 Have compelling Value-Proposition / USP
#3 Incredible no-where-seen-before Offer
#4 Clear CTA

(6/12)

Product Page

#1 Optimize for mobile layout
#2 Focus on getting Benefits across and creating Trust:
Price Anchor
Savings Badge
Social Proof (Reviews)
Variant Pickers as Boxes (not dropdown)
Shipping Time
Trust Badges
Benefits

(7/13)

Cart Drawer

Most of the Psychological Triggers from the PDP can be used here. Great to Display Upsell / Cross-Sells (e.g. in the screenshot). You want a high CVR but also a high AOV.

Also: Create Urgency to checkout by using timers.

(8/13)

Checkout

#1 Use Steps to show the progress of the process
#2 Use Timer to create more urgency and get them to checkout quick
#3 Use Trust Badges again & work with Checkmarks

(9/12)

Thank You Page: Post-Purchase Upsells

Create a Thank You Page That Will Get People to buy Again.
People are likely going to buy again because they already bought, so use this page as an opportunity for upselling.

(10/13)

E-Mail: Abandoned Cart

Many people leave money on the table by not using this efficiently.

Here’s what to do:

#1 Incentivize to buy (discount, clear CTA)
#2 Create more Trust (social proof, reviews)

(11/13)

E-Mail: Referral

Incentivize them to refer your product to their friends / share it on social media.

Use applications like @_socialsnowball from @noatuck

(12/13)

General Input: Split-Testing

When you hit 100k+ in monthly revenue you should start split-testing your store:
#1 Page Structure (Design, Layout, etc)
#2 Offer (Single, Bundle, etc.)
#3 Copywriting (Pains/Needs, Desired States)

(12/13)