Jem Bourouh Profile picture
Digital Marketing & Direct Response 🧪 Scaled my Agency & eCommerce business to 8-figures. Obsessed with building businesses that make an impact.
Feb 8, 2023 • 5 tweets • 1 min read
No one on Twitter talks about CSS. Using a CSS grants a massive CPC advantage for your clients' ads.

GSE (Google Shopping Europe) keeps ~20% of your customers‘ CPCs. Using a CSS equals a 25% CPC increase for your Shopping campaigns.

A quick thread In order to become a CSS partner you need at least 50 Merchant Centers connected to your agency. Whenever you have that, you can apply to become a CSS partner and get set up with your own comparison page.
Jun 20, 2022 • 7 tweets • 1 min read
Google Ads are an incredible tool for small businesses, but you’re going to have to put in a little work to make them work for your business. You can’t just set up a few ads and expect them to bring you a ton of new customers.

A short thread 🧵 (1/7) Here are a few things you should keep in mind when you’re getting started with Google Ads. (2/7)
Dec 28, 2021 • 4 tweets • 1 min read
Does your calendar support your success? 📅

When you are working, you may be surprised by how
much of each week is devoted to things that don't really matter.

Here a few tips on how to manage your calendar ⬇️

(1/4)🧵 1️⃣ Take time to plan. Look at your calendar first thing every morning and frequently throughout the day so can always be prepared for what's coming next.

Use the gaps between appointments. Don't forget to leave some free room for unexpected events or calls.

Dec 24, 2021 • 13 tweets • 4 min read
80% of Dropshippers do this wrong: Focusing too much on ads and neglecting on building a high-converting store that generates high ROAS and enables you to scale.

Our secret CRO-Framework will help you generate more sales @CarlWeische @LarsSchrder77 @realyengub

🧵 THREAD (1/13) Quick Maths behind CRO

Regular Store: 100.000 Visits x 2% CR x 75$ AOV = 150.000$ monthly revenue
Optimized Store: 100.000 Visits x 4% CR x 75$ AOV = 300.000$ monthly revenue

CRO is the fastest way to truly explode the number of sales your store generates.

Dec 13, 2021 • 15 tweets • 5 min read
Do you remember the #TikTok leggings?

If not then you definitely don't pay attention to social media. If you do remember, then let me introduce you to two guys that made them go viral and sold around 120,000+ units of the leggings in 2 months.

THREAD 🧵 (1/15) Meet @josetorresrev and me, hi. We're the ones responsible for the hype around the TikTok leggings.

Anyways - we saw the potential of this product and knew that we could make this product pop, so we had to craft a game plan.

Nov 19, 2021 • 19 tweets • 8 min read
I asked for 150 likes and 50 retweets. You guys gave me 286 likes and 77 retweets. Let me blow your mind on how easy it actually is to run a Google Ads agency that brings the most important thing in the agency business - results for your clients.

THREAD 🧵 (1/19) In order to run a Google Ads #agency we need a few things:

- A niche
- A vertical
- An acquisition strategy
- Knowing how to set up a #GoogleAds campaign for your client which brings results sustainably.

Nov 11, 2021 • 16 tweets • 7 min read
I asked for 100 likes for the case study on unethical #dropshipping and we got 306 likes.

Disclaimer: In no way do I recommend doing what I'm about to post. This is just the breakdown of an experiment that was successful. Replicate at your own risk.

THREAD 🧵 (1/16) 🚨 DISCLAIMER: Please don't attempt this on your last few $. It's a quick & dirty method on how to make some money FAST. It doesn't work 100% of the time and it surely is NOT sustainable. This CAN fail just like any other business.

Nov 6, 2021 • 6 tweets • 4 min read
You're struggling to scale your e-commerce #operations to a new level? Here are 5 easy ways on how to #scale horizontally👇🏻

THREAD 🧵 (1/6) 1️⃣ Foreign markets.

Chances are, that you're running your operations mainly in the United States of America. Think outside of the box. The world is big enough for you to scale in #untappedmarkets such as DACH, NORDIC, BENELUX, etc.

Nov 2, 2021 • 6 tweets • 2 min read
Personal Growth is the biggest lever for #employeemotivation ✅

When people feel that they are learning something and getting ahead in life, it makes them happy. I am convinced of that!

THREAD 🧵 (1/6) And that's exactly why I currently take an hour every Wednesday to actively teach individual team members new things.

Oct 21, 2021 • 13 tweets • 2 min read
Black Friday Checklist - Topics:

📈 define & plan your strategy
🚀 website speed & development freeze
🛒 stock & fulfilment
📣 ads (paid social, paid search, ...)
📸 influencer
📨 lead gen
✉️ email & inboxing

THREAD 🧵 (1/13) 📈 𝐝𝐞𝐟𝐢𝐧𝐞 & 𝐩𝐥𝐚𝐧 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲
❓ heavy discounts vs. no discounts?
❓ start early and extend BF period vs. short timeframe & more urgency?
❓ anti-BF movement: close the store, charge more, or no offers at all?