The global carbon market is booming, it’s expected to reach $22 trillion by 2050.

So where did it all start?

A thread 🧵 of how a Mormon missionary and a future Reiki Master started it all in the 80’s

#CarbonCredits #CarbonOffset #Netzero
👇 (1/9)
In 1987, Applied Energy Services (@TheAESCorp) planned on building a ~180 MW coal-fired power plant in Connecticut.

The #coal plant would produce ~14 million tons of CO2 emissions over its lifetime.

Global warming was already making some waves & AES was concerned

👇 (2/9)
AES' CEO was former missionary & @HarvardAlumni - Roger Sant @santroger

Rogers’ "least-cost energy" strategy was revolutionary at the time.

@TheAESCorp's focus was minimizing the cost AND #environmental impact of #energy services.

So they needed a “green” solution

👇 (3/9)
Sheryl Sturges, at AES was tasked to find a solution.

She determined that there were 4 ways to move forward:

1. Stop burning coal
2. Capture and store carbon
3. Promote energy conservation
4. Plant 🌲 to absorb carbon emissions

Only 1 had could a chance of working

(4/9) 👇
#ClimateAction wasn't mainstream & technology wasn’t viable for #CarbonCapture & Storage (yet).

The only solution - planting🌲to "offset" #CO2emissions.

@WorldResources determined that they'd need to plant +52 million trees...

That's difficult to do in Connecticut.
(5/9) 👇
They began to look elsewhere to "offset" their carbon emissions.

Eventually, they found a project being run by the NGO CARE.

Problem was that the project was in the mountains of Guatemala 🇬🇹 - Over 3,500 miles away from the plant in Connecticut.

#CarbonOffset
👇 (6/9)
Regardless of the distance, AES still pushed forward in their goal to be #CarbonNeutral

And in 1989, with a grant of $2 million, AES began supporting Guatemalan farmers to plant trees.

The #carbonoffset project wasn’t perfect.

In fact, it was FAR from it.

(7/9) 👇
Frequent land-use conflicts & working with the population were not as easy as expected.

Even worse - the offsets generated were less than what was promised.

Regardless this was a pivotal point in the creation of the global carbon market.

#CarbonCredits #Netzero

(8/9) 👇
Roger has since retired & Sheryl left the corporate world to follow her passion for Reiki.

The global carbon market is set to be bigger than oil in the future.

Follow @carboncredits & Download our free guide to Climate Proof your Portfolio - join.carboncredits.com/climate-insura…

(9/9) 🏁

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