Li Jin Profile picture
31 Dec 21, 5 tweets, 2 min read
"Web3 introduces capitalism to the internet after the dictatorial communism of web2" is a take I've seen multiple times—but it's wrong.
The web2 internet is akin to monopsony capitalism: few buyers control the market and dictate terms of engagement, thus eroding participant power.

Web3 is an attempt to re-establish capitalism with perfect competition: firms can freely enter the market and no one dictates prices.
"The web2 internet doesn't have digital property rights and therefore is communism" is a bad take.

A few platforms control distribution and data, and have outsized market power over creators & users. This is a classic labor market failure.

The blockchain as a globally shared database & the open source nature of smart contracts re-establishes free competition in the market and erodes concentration of power among a few platforms—the winners ultimately being end consumers & participants.
Oh, and in the broader US economy, there's evidence that monopsony is contributing to wage stagnation and declining geographic and job mobility in the real world.

obamawhitehouse.archives.gov/sites/default/…

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More from @ljin18

28 Dec 21
Attention is not one-dimensional.

Two projects can have the same “amount” of attention in terms of time spent, but command vastly different valuations due to the *quality* of users' attention.
Like @cobie's post said, attention is the scarcest resource.

That's true not only in crypto, but in the world -- our time on earth is finite, we can mass-produce goods, but no more attention can be produced.

Money & transactions flow from attention, not vice versa.

Attention varies in quality, from low- to high-quality attention, and that dictates monetization potential.
Read 11 tweets
23 Dec 21
Web2 and web3 are going to co-exist for a long time. New business models & technologies does not mean the complete supplanting of what already exists.

Instead, there are now new tools in the toolset for builders & creators, which means more choice and possibilities.
...and for users, web3 brings the opportunity to participate in the ownership & wealth creation of a new generation of products that distribute value via tokens.
To completely dismiss either web2 or web3 is a mistake.

CT runs on Twitter—it's good at its "job to be done," which is disseminating information broadly.

Millions of creators *are* monetizing through advertising and subscriptions and other web2 models.
Read 5 tweets
20 Dec 21
Dropping the last essay of 2021 💥

The Web3 Renaissance

This is the story of how the web2 internet broke the business model of media, and how web3 holds promise to tilt the scales in favor of creators.
every.mirror.xyz/y_WLA-Tk3VF5uP…
Written in collaboration with @kplikethebird and @every, this essay is available as a collectible NFT on Mirror!

Strong "The medium is the message" moment
every.mirror.xyz/y_WLA-Tk3VF5uP…
25 years ago, Bill Gates wrote an essay, "Content is King," that predicted a flourishing of user-generated content on the internet, but challenges in monetizing it.

His prediction has been spot on in both regards.
Read 25 tweets
15 Dec 21
Music monetization on the internet is unquestionably broken. With a payout of $0.003 per song stream, a musician needs 6 million plays annually to earn $18,000.

I'm so excited to support @soundxyz_ in their quest to let 1M artists live off their music, leveraging NFTs & web3.
Web2 monetizes attention: each play of a video/song contributes the same revenue, regardless of how intensely a fan loves the creator's work.

Web3 monetizes passion: digital scarcity via tokens enables creators to capture fans' full willingness to pay.

This ability to decouple audience size from monetization is one of the most powerful effects of web3 for creators.

Creative industries, by definition, are those in which artists incite love from fans; to-date, there has just been no ways to capitalize on that on the internet.
Read 8 tweets
12 Dec 21
Web3 applications lack some traditional sources of defensibility, but have a new powerful one: tokens.

Let’s explore “token network effects” ⬇️
There are roughly two stages in building a new network:

1 - Bootstrapping & attracting new users (the cold start)
2 - Retaining users & maintaining network effects

Tokens are helpful for both stages, but for the purposes of this thread I’ll be focusing on (2).
Defensibility in web2 comes from proprietary data network effects. Each application is a walled garden, and a bigger user base translates into more utility vs. competitors.

The social network with most data, content, users, etc. is more valuable.
Read 24 tweets
30 Nov 21
In marketplaces, transaction frequency & building user habits is more important than having the highest overall GMV.

Let's consider NFTs on Solana vs Ethereum through this lens, by comparing @MagicEden_NFT vs. @opensea:
In the last 30 days:

- Magic Eden GMV is ~1/10th of Opensea ($216M vs. $1.9B)
- But 2x as many transactions are happening on Magic Eden vs. Opensea: 2.27M vs. 1M
- 1/2 as many users for Magic Eden: 107K vs. 228K

(this is 2 months after Magic Eden launched, btw!)
This means each user on Magic Eden is transacting 4x as much as Opensea users.

Magic Eden users are doing ~20 txns/month, vs. OS users are doing about 4.4 🤯
Read 6 tweets

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